Brand Tone

sophisticated, confident, and artistic

Brand Values

• •Quality Craftsmanship: Repeated emphasis on "handcrafted," "solid sterling silver," "highest quality 925 Silver," and "finest materials."
• •Timeless & Unique Design: Focus on "timeless design, moderns twists and creative takes on iconic symbolism." They aim to bring "ancient and historical art together through the creation of modern jewellery that hasn't been seen before."
• •Individuality & Statement: Creating jewellery that "makes a statement" and allows the wearer to express their individuality. The brand name itself, "Contrast," is defined as "the state of being strikingly different." Their signature ring encourages the wearer to consider what being different means to them.
• •Lasting Value: Positioning their jewellery not just as an accessory but as an "investment" in silver that will appreciate in value.
• •Customer Satisfaction & Trust: Highlighted through positive customer reviews praising product quality and customer service. They also offer a "lifetime guarantee" on some items.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, confident, artistic, storytelling) with examples of "do's and don'ts" for language, sentence structure, and vocabulary.
• •Focus on "Timeless," "Craftsmanship," and "Statement": Consistently weave these core concepts into product descriptions, social media, and marketing materials to reinforce the brand's identity. Use strong verbs and evocative adjectives that reflect quality and uniqueness.
• •Tell a Story: Whether it's the inspiration behind a design or the inherent value of the materials, frame the narrative in a way that connects with the customer's desire for something meaningful and distinctive, as Contrast aims to do with its historically inspired pieces.
• •Emphasize Exclusivity and Quality, Not Just Price: While they mention "without the retail mark up," the primary focus is on the high-end, handmade nature and lasting value of the silver. The copy should reflect this premium positioning.
• •Maintain Consistency Across All Channels: Ensure that the language and tone used on the website, social media platforms, customer service interactions, and even packaging align with the established sophisticated and confident voice. This includes visual consistency in imagery which should complement the described tone.

Social Perception

Contrast Jewellery is generally perceived very positively by its customers. Reviews frequently praise the high quality of the products, the unique designs, and the excellent customer service. Customers mention that the items look exactly like the pictures and appreciate the fast shipping and good communication from the seller. The jewellery is often described as "stunning" and makes for well-loved gifts. The brand has a high average review rating on Etsy (4.8 or higher) and its own website (4.9 based on 197 reviews as of early 2025). There's a clear appreciation for the craftsmanship and the distinctiveness of the pieces.

Copy Examples

• •Headline: Define Your Difference. Discover Contrast. Body: More than an accessory, it's a statement. Handcrafted in solid sterling silver, each Contrast Jewellery piece is a testament to timeless artistry and modern vision. Wear your story.
• •Social Media Post: Ancient inspiration, contemporary edge. Our latest collection reimagines iconic symbols for the man who carves his own path. Explore the art of Contrast. #ContrastJewellery #MensSilver #HandcraftedLuxury #TimelessDesign
• •Product Description Snippet (for a historically inspired piece): Echoes of the past, forged for today. This [Piece Name] isn't just jewellery; it's a piece of history, meticulously handcrafted in 925 sterling silver to tell its unique story. Own a legend.
• •Email Subject: Invest in Distinction: The Contrast Jewellery Standard. Body Preview: Quality that endures. Designs that defy convention. Experience the lasting value of solid sterling silver artistry.
• •Brand Statement: At Contrast Jewellery, we don't follow trends; we forge them in solid sterling silver. We believe in the power of unique design, exceptional craftsmanship, and the enduring statement of individuality. This is jewellery for those who stand apart.