Brand Tone

Informative & Straightforward, Professional & Customer-Oriented, Enthusiastic & Current, Community-Focused (locally)

Brand Values

• •Quality
• •Customer Service
• •Curated Selection
• •Heritage & Style
• •Accessibility (Local Focus)

Best Practices

• •Know Your Audience: Understand that the audience likely appreciates quality, heritage brands, and contemporary streetwear. Tailor language to be knowledgeable but accessible.
• •Highlight Quality and Brands: Consistently mention the quality of products and the reputable brands stocked. This reinforces value.
• •Be Direct and Informative: Provide clear, concise information about products, including key features, materials (if relevant), and brand heritage where applicable. Avoid overly complex or jargon-filled language.
• •Inject Enthusiasm Authentically: Show genuine excitement for new products and trends, especially on more visual platforms like Instagram and TikTok, without being overly informal or straying from the established professional yet friendly core.
• •Maintain a Local Connection (where appropriate): Continue to acknowledge the brand's roots in Fraserburgh and its service to the North East of Scotland, fostering community and trust. Use local hashtags and mention in-store experiences.

Social Perception

Positive Customer Experiences, Trusted Local Retailer, Fashion-Conscious Destination

Copy Examples

• •Instagram Post (New Arrival - Weekend Offender Jacket): Built for the stands and the streets. 💨 The new [Jacket Name] from Weekend Offender has landed. Classic design, modern performance. Available in store and online now. Don’t miss out. #WeekendOffender #ContrastClothing #Fraserburgh #Menswear #NewArrival
• •Facebook Post (General Brand Showcase): Quality threads, timeless style. At Contrast, we handpick the best in men's fashion, from iconic brands like Lyle & Scott and Pretty Green to the latest from Marshall Artist. Visit us in Fraserburgh or shop 24/7 online. Your style, sorted. #ContrastClothing #MensFashion #Aberdeenshire #SupportLocal
• •TikTok Video Caption (Quick showcase of various sneaker brands): Fresh kicks just dropped! 🔥 Cop the latest from Nike, Adidas, and more. Which pair are you choosing? 👀 #Sneakerhead #ContrastClothing #Fraserburgh #Streetwear #NewIn
• •Website Banner (Promoting a Sale): Mid-Season Sale NOW ON! 🔥 Upgrade your wardrobe with up to 30% off selected lines from your favourite brands. Shop smart, look sharp. Limited time only. #ContrastSale #MenswearDeals #FashionSale
• •Email Newsletter Snippet (Highlighting Customer Service): More Than Just Clothes. At Contrast, we're passionate about helping you find your perfect style. Our team in Fraserburgh is always ready with expert advice and a curated selection of the finest menswear. Experience the Contrast difference. #ContrastExperience #CustomerFirst #MensStyle