Brand Tone

Professional, direct, service-oriented, practical, and authoritative.

Brand Values

• •Efficiency
• •Cost-Effectiveness
• •Expertise
• •Reliability

Best Practices

• •Always write from the perspective of a knowledgeable partner, using clear, confident, and direct language to convey expertise.
• •Frame every piece of copy around solving the contractor's problem, focusing on benefits like saving time, money, and reducing stress.
• •Avoid overly casual language, slang, or humor, maintaining a professional tone that reflects the target audience's serious goals.
• •Proactively build trust by using words like "guaranteed," "official," "verified," and "up-to-date" in all copy, especially given past negative reviews.
• •Use strong verbs and clear calls-to-action to ensure a frictionless customer journey, keeping copy simple and action-oriented.

Social Perception

Low visibility due to lack of marketing; mixed to negative customer experience based on external reviews; perceived as a specialized niche service provider for contractor exam materials.

Copy Examples

• •Pass Your Contractor's Exam. Guaranteed. Get the exact, up-to-date reference books you need—highlighted, tabbed, and ready for test day. Rent, buy, or sell back. Save time and money.
• •Contractor Exam Book Rentals | Official References, Tabbed & Ready | Don't waste money on books you'll use once. Rent the required manuals for your state exam. Fast shipping nationwide.
• •Why spend hours tabbing your codebook? This 2023 Florida Building Code book arrives professionally highlighted and tabbed, focusing on the key sections you'll need for the exam. Our experts have done the tedious work so you can focus on what matters: studying and passing.
• •Subject: The Smartest Way to Prepare for Your GC Exam Hi [Name], Preparing for your contractor's license exam is tough enough. Finding and prepping the right books shouldn't be. At Contractor Book Rentals, we provide the complete, current set of required references, tabbed and highlighted for peak performance on exam day. Stop searching and start studying.
• •For over a decade, we've been the silent partner for contractor schools across the country. We are the experts who supply and prepare the exam books they provide to their students. Now, we're bringing that same wholesale expertise, reliability, and cost-savings directly to you. Get your books from the source.