Brand Tone

Inspiring, authentic, and community-focused, blending outdoor ruggedness with urban style.

Brand Values

• •Quality & Durability
• •Self-Expression & Individuality
• •Authenticity & Grit
• •Supporting Local & Ethical Production
• •Customer Satisfaction

Best Practices

• •Use inclusive language that resonates with both outdoor enthusiasts and urban dwellers.
• •Highlight the 'Made in Canada' aspect to emphasize quality and support for local industries.
• •Incorporate customer testimonials to showcase positive experiences and build trust.
• •Encourage user-generated content by promoting the #ContourMovement hashtag.
• •Showcase innovation in printing services and product development to emphasize the brand's forward-thinking approach.

Social Perception

A brand that is perceived as high-quality, customer-focused, innovative, and deeply connected to both the outdoor adventure and urban lifestyle communities.

Copy Examples

• •"Born from the wild, crafted for the streets. Explore our latest collection and redefine your edge. #ContourMovement"
• •"Proudly Made in Canada with a commitment to quality and durability. Gear up for your next adventure with Contour Supply Co."
• •"Join our community of explorers and creators. Share your journey with #ContourMovement and inspire others to stand out."
• •"We're not just selling clothes; we're defining a lifestyle. Elevate your style with gear that's as ready for the trails as it is for the city."
• •"Driven to elevate your brand. Discover our custom apparel and printing services, designed to bring your vision to life."