Brand Tone

Professional and Authoritative, Empathetic and Caring, Solution-Oriented and Innovative, Educational and Informative

Brand Values

• •Ergonomics and Health
• •Quality and Durability
• •Innovation and Research
• •User-Centricity (Customer Well-being & Productivity)
• •Sustainability

Best Practices

• •Prioritize "You" and Your Benefits: Always frame copy around the user's needs, pain points, and the tangible benefits they will experience (e.g., "Reduce your wrist pain," "Enhance your comfort and productivity").
• •Lead with Empathy, Support with Authority: Acknowledge the user's discomfort or ergonomic challenges with understanding. Then, confidently present Contour Design’s expertise and product solutions, citing research or design principles where appropriate.
• •Be Clear, Informative, and Educational: Avoid overly technical jargon unless explained. Provide clear information about how the products work and their ergonomic advantages. Use blog posts, FAQs, and video content to elaborate on complex topics.
• •Highlight Innovation and Quality: Emphasize the research, development, and unique design aspects of the products. Convey the high-quality construction and the intention for durability and long-term wellness.
• •Maintain a Consistent Voice Across All Channels: Whether it's website copy, social media posts, email newsletters, or ad campaigns, ensure the tone remains professional, empathetic, solution-oriented, and authoritative. Regularly review content to ensure alignment with brand values.

Social Perception

Effective for Pain Relief, Premium-Priced Investment, Learning Curve, Good Build Quality, Mixed Durability Comments, Innovative and Unique

Copy Examples

• •Headline: End the workday ache. Discover pain-free productivity. Body: Don't let computer-related pain dictate your day. For over 25 years, Contour Design has engineered innovative ergonomic solutions like the RollerMouse that help thousands prevent and relieve strain. Invest in your well-being and reclaim your comfort. Learn more about our science-backed designs.
• •Headline: Your Body Wasn't Designed for a Standard Mouse. Ours Are. Body: Repetitive clicking and reaching can lead to discomfort and injury. Contour Design’s ergonomic mice are meticulously researched and crafted to work in harmony with your body, promoting natural posture and reducing strain. Experience the Contour difference – your hands will thank you. Explore the Unimouse today.
• •Headline: More Than a Mouse: It's a Commitment to Your Health. Body: At Contour Design, we believe that ergonomic excellence is key to a healthier, more productive work life. Our RollerMouse and Unimouse series are more than just input devices; they are the result of decades of research, designed to offer superior comfort, lasting quality, and a proactive approach to workplace wellness. Free 30-day trial available.
• •Headline: Boost Productivity, Not Your Pain Levels. Body: Why choose between comfort and efficiency? Contour Design’s ergonomic solutions are engineered to enhance both. Our intuitive designs reduce harmful movements, allowing you to work smarter and feel better. Maximize your output without compromising your health. See how our ergonomic tools can transform your workflow.
• •Headline: Designed for Humans. Backed by Science. Built to Last. Body: Move beyond one-size-fits-all. Contour Design delivers personalized ergonomic comfort with innovative products like the customizable Unimouse and the central RollerMouse. We invest in research, quality materials, and sustainable practices to ensure you get a solution that truly supports your well-being, day after day. Discover the ergonomic advantage.