Brand Tone

Professional and Expert, Caring and Empathetic, Innovative and Solution-Oriented, Educational and Informative

Brand Values

• •Ergonomics and Well-being
• •Innovation and Design
• •Quality and Durability
• •Sustainability
• •Customer-Centricity
• •Prevention

Best Practices

• •Prioritize "You" (The User): Always frame benefits around the user's needs, pain points, and aspirations for comfort and productivity.
• •Emphasize Research and Expertise: Subtly weave in the scientific backing and design expertise behind the products to build trust and authority. Mention years of experience or the research-driven approach.
• •Focus on Solutions and Benefits, Not Just Features: Instead of just saying "adjustable DPI," explain how this "allows for precise cursor control tailored to your tasks, reducing unnecessary hand movements."
• •Use Empathetic and Understanding Language: Acknowledge the user's potential pain or discomfort and position the products as a caring solution (e.g., "We understand the toll that long computer hours can take...").
• •Maintain a Professional and Clear Voice: Avoid overly casual slang or jargon. Ensure the language is accessible yet conveys a high level of expertise and quality. Provide clear, concise information about how the products work and their benefits.

Social Perception

Positive for pain relief, High-Quality and Effective, Expensive, Adjustment Period, Innovative and Unique, Good Customer Support (Implied), Ambidextrous and Customizable

Copy Examples

• •Headline: End Wrist Pain. Rediscover Productivity. Body: Don't let discomfort dictate your workday. Our scientifically designed ergonomic mice, like the RollerMouse, are engineered to eliminate harmful repetitive movements, reduce strain, and restore comfort. Invest in your well-being and unlock your true potential. Call to Action: Find Your Perfect Ergonomic Solution Today.
• •Headline: Designed by Experts. Trusted by Professionals. Loved by Your Body. Body: With over 25 years of research and development, Contour Design delivers ergonomic excellence. Our award-winning input devices are crafted to support your body's natural posture, alleviating pain and boosting efficiency. Experience the Contour difference. Call to Action: Learn More About Our Ergonomic Innovations.
• •Headline: Prevention is Better Than Cure. Work Smarter, Not Harder on Your Body. Body: Repetitive Strain Injury doesn't have to be part of your job. Contour Design products are meticulously developed to not only relieve existing pain but to proactively prevent it. Equip yourself with the right tools for a healthier, more comfortable work life. Call to Action: Explore Our Proactive Ergonomic Solutions.
• •Headline: Your Comfort is Our Command. Customizable Ergonomics for Every Hand. Body: We understand that one size doesn't fit all. Our Unimouse and other adjustable solutions offer personalized comfort, adapting to your unique hand shape and working style. Take control of your workspace and say goodbye to strain. Call to Action: Customize Your Comfort Now.
• •Headline: Invest in Long-Term Well-being and Peak Performance. Body: Choosing Contour Design is an investment in your health and productivity. Our durable, high-quality ergonomic tools are built to last, providing sustained comfort and support day after day. Join thousands who have transformed their work lives. Call to Action: Discover Products for a Healthier You.