Brand Tone

Professional and Authoritative, Caring and Empathetic, Innovative and Forward-Thinking, Solution-Oriented, Transparent

Brand Values

• •Health and Well-being
• •Ergonomics and Design Excellence
• •Innovation
• •Sustainability
• •Productivity
• •Customer Focus
• •Quality and Durability

Best Practices

• •Focus on User Benefit and Empathy: Always frame communication around how Contour Design products solve user problems and improve their well-being. Use language that shows understanding of their pain points (e.g., "We understand the toll that long hours at the computer can take").
• •Maintain a Professional and Knowledgeable Stance: Back up claims with references to research, ergonomic principles, and the design features of the products. Avoid overly casual or slang language.
• •Highlight Innovation and Quality: Consistently mention the unique design aspects, research-driven development, and durability of the products. Use words like "innovative," "advanced," "precision," "high-quality."
• •Be Clear, Concise, and Solution-Oriented: Get straight to the point about how the products help. Use active voice and strong verbs. Clearly articulate the problem and how Contour Design provides the solution.
• •Integrate Sustainability Messaging Naturally: When relevant, weave in the brand's commitment to sustainability, such as the use of recycled materials or the longevity of products, reinforcing a responsible and forward-thinking image.

Social Perception

Positive, Problem-Solver, High-Quality but Premium Priced, Innovative, Growing Awareness of Sustainability, Customer Service Variability

Copy Examples

• •Headline: End the Workday Stronger: Discover Ergonomic Relief with Contour Design. Body: Repetitive strain shouldn't dictate your productivity. Our research-backed ergonomic mice are engineered to support your body's natural posture, reducing pain and helping you focus on what matters. Experience the Contour difference.
• •Social Media Post (Image: Clean workspace with a RollerMouse): Text: Rethink your workspace, reclaim your comfort. Contour Design’s RollerMouse promotes a neutral, relaxed posture, transforming your interaction with your computer. Work healthier, feel better. #Ergonomics #WorkWell #ContourDesign #PainRelief #OfficeSetup
• •Product Description Snippet (for Unimouse): Text: Your hand, your rules. The Unimouse offers unparalleled adjustability, allowing you to find your perfect ergonomic angle. Say goodbye to one-size-fits-all discomfort and hello to personalized comfort and control.
• •Email Subject Line: Is Your Mouse Hurting You? Contour Design Can Help. Email Body Snippet: Don't let discomfort compromise your work. At Contour Design, we innovate solutions for a healthier, more productive workday. Our ergonomic input devices are trusted by thousands to prevent and relieve strain. Learn how.
• •Headline: Designed for You, Mindful of the Planet. Body: Experience ergonomic excellence that doesn't cost the Earth. Contour Design is committed to sustainable practices, incorporating recycled materials and building products that last. Invest in your well-being and a greener future.