Brand Tone

Authentic, Curated & Discerning, Nostalgic, Understatedly Cool, Knowledgeable, Direct & Informative

Brand Values

• •Uniqueness & Individuality
• •Quality & Durability
• •Sustainability
• •Authenticity
• •Nostalgia & Storytelling

Best Practices

• •Focus on Authenticity and Detail: Always provide accurate information about the era, condition (including flaws), materials, and measurements. Avoid hype and let the item's genuine vintage appeal shine.
• •Use Nostalgic Triggers Subtly: Reference decades, iconic styles, or the 'feel' of an era without being overly sentimental or cliché. Connect the item to a sense of history and enduring appeal.
• •Emphasize Uniqueness and Scarcity: Highlight that items are one-of-a-kind. This reinforces the value proposition and encourages timely purchases.
• •Keep it Direct and Unfussy: The language should be clear, concise, and focused on the product. Avoid overly flowery or complex prose. The 'coolness' is inherent in the vintage items, not overly manufactured by the copy.
• •Speak the Language of Vintage Enthusiasts: Use terminology common in the vintage community (e.g., 'single stitch,' 'deadstock,' 'thrashed,' 'patina') where appropriate, showing expertise and connecting with the target audience. However, ensure it's still accessible to those newer to vintage.

Social Perception

Trusted Source for Authentic Vintage, Good Eye for Curation, Niche Appeal, Fair & Transparent, Community-Oriented (within the vintage scene)

Copy Examples

• •Instagram Post (New T-shirt Drop): Pure 90s grit. This single stitch, perfectly faded band tee just hit the site. True vintage, no reproductions. Tagged Large, measures [X" pit to pit, Y" length]. Ready for its next chapter. Link in bio.
• •Product Description (Sweatshirt): A true heavyweight champion from the 80s. This collegiate sweatshirt features classic chenille lettering and that perfectly worn-in softness you can only get with time. Some minor character marks consistent with its age (see photos), but built to last another lifetime. Made in USA. Size Medium.
• •Email Newsletter Snippet (Highlighting Sustainability): More than just clothes, it's a conscious choice. Every piece in our collection carries a past and a future. By choosing vintage, you're not just finding unique style, you're championing sustainability. Explore new arrivals that tell a story.
• •Instagram Story (Quick Showcase): Weekend finds coming in hot 🔥. Swipe up for first dibs on these 70s-90s gems before they hit the main feed. Serious vintage, serious style.
• •"About Us" Snippet (Website): Continuous Vintage is built on a love for the tangible history and unique character of pre-loved clothing. We handpick every item, seeking out the rare, the iconic, and the perfectly imperfect. It's about enduring style, not fleeting trends.