Brand Tone

Authentic & Appreciative, Quality-Conscious, Traditional & Sporting, Friendly & Relatable

Brand Values

• •Authenticity: Living genuinely and appreciating real-life experiences.
• •Quality: Commitment to well-made, durable products.
• •Tradition: Respect for and continuation of sporting and lifestyle traditions.
• •Lifestyle Enjoyment: Products are designed to be part of an enjoyable, active, and classic lifestyle (e.g., great for golf, at the beach, and by the pool).

Best Practices

• •Develop a Brand Voice Guide: Document the core tone words (e.g., authentic, traditional, quality-focused, appreciative), a mission statement, and examples of do's and don'ts for brand communication.
• •Understand Your Audience: Speak directly to the values and aspirations of your target customer who appreciates quality, tradition, and an authentic lifestyle.
• •Prioritize Storytelling: Weave in narratives that reflect the brand's origins, its connection to sporting traditions, and the authentic moments its apparel is designed for.
• •Focus on Benefits Beyond Features: Highlight not just what the product is (e.g., a polo shirt), but what it enables (e.g., comfort on the golf course, a classic look for any occasion, a durable piece for years of memories).
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, in product descriptions, email marketing, and social media is harmonious and consistently reflects the core brand identity.

Social Perception

Customers generally seem to perceive Onward Reserve as a provider of good quality, classic, and comfortable apparel suitable for a somewhat upscale, active, and traditional lifestyle. The brand appears to resonate with those who appreciate a timeless look and durable clothing. Some customers are very loyal and appreciate what the brand represents. Occasional issues like inconsistent sizing are noted, but overall sentiment appears positive.

Copy Examples

• •Onward Reserve: Crafted for Life's Authentic Adventures. From the field to the coast, our apparel is built with the quality you demand and the timeless style you deserve. Continue Onward.
• •The [Product Name] Polo: More than just a shirt, it's a testament to enduring quality and classic comfort. Made with premium [material] for breathable wear, whether you're on the back nine or enjoying a casual evening. Embrace tradition, live authentically.
• •Sundays are for slowing down and savoring the moment. What traditions are you carrying onward today? #OnwardReserve #AuthenticLiving #TimelessStyle
• •Quality That Lasts, Style That Endures. Discover Onward Reserve. At Onward Reserve, we believe in products that stand the test of time, just like the traditions you cherish. Explore our latest collection, designed with a high regard for quality and the spirit of authentic living.
• •Founded in 2012, Onward Reserve was born from a deep appreciation for life's genuine moments and the enduring spirit of sporting traditions. We're committed to providing quality apparel and goods that accompany you as you continue onward in your own pursuits.