Brand Tone

Professional, Quality-Focused, Value-Oriented, Design-Conscious and Diverse, Informative and Direct

Brand Values

• •Quality: "Synonymous with high quality products and service."
• •Heritage and Experience: "Established over 35 years ago."
• •Partnership and Collaboration: Working "closely with long-standing manufacturers and designers."
• •Customer Choice and Value: Offering "unrivalled product choice alongside unbeatable value for money at every price point."
• •Innovation and Adaptability: Keeping aware of "rapid changes in the market place" and developing exclusive styles using the "latest technology."
• •Service: Implied through their "enviable reputation for supplying a comprehensive and competitively priced range of quality frames" and professional Area Sales Managers.

Best Practices

• •Emphasize Heritage and Trust: Consistently mention the 35+ years of experience and established reputation to build credibility.
• •Highlight Quality and Craftsmanship: Use terms like "premium materials," "latest technology," "expertly crafted," and "high-quality" to reinforce the product standards.
• •Focus on Value and Choice: Stress the "unrivalled product choice" and "unbeatable value for money" to appeal to a broad audience looking for quality at fair price points.
• •Showcase Brand Portfolio (where appropriate): Mentioning the diverse and respected brands they design, manufacture, or distribute (e.g., Jaeger, X-Eyes, Walter & Herbert, Reykjavik Eyes) can add to the perception of variety and quality.
• •Maintain a Professional and Knowledgeable Voice: Ensure copy is well-written, informative, and reflects industry expertise, suitable for both B2B communications with opticians and clear, direct information for potential end-users via retail partners. Avoid overly casual or slang terms.

Social Perception

Within the optical industry, Continental Eyewear is likely perceived as a reliable, established supplier with a broad portfolio of frame options catering to diverse market segments. By End Consumers (via Retailers): Consumers encountering their frames through opticians or online retailers generally perceive them as offering good quality and stylish designs for the price. The emphasis on "value for money" seems to resonate. There's less direct brand awareness of "Continental Eyewear" itself among end consumers compared to the individual brands they distribute or manufacture.

Copy Examples

• •Headline: Decades of Vision, Designs for Today. Body: For over 35 years, Continental Eyewear has been the trusted name in quality spectacle frames. We partner with leading designers and utilize the latest technology to bring you an unparalleled selection of eyewear that blends timeless style with modern innovation, all at exceptional value. Discover your perfect pair.
• •Headline: Quality You Can See, Value You'll Appreciate. Body: At Continental Eyewear, we believe exceptional style shouldn't come with a compromise. Explore our extensive collections, from the iconic elegance of Jaeger to the cutting-edge design of X-Eyes. Crafted with precision and the finest materials, experience the difference quality makes.
• •Headline: The Widest Choice, The Smartest Styles. Body: Finding the right frames is personal. That's why Continental Eyewear offers a diverse portfolio to suit every taste and budget. We're passionate about bringing you innovative designs and trusted brands, ensuring you receive outstanding quality and unbeatable value with every pair.
• •Headline: Expertly Crafted, Globally Inspired, Locally Available. Body: Continental Eyewear sources and develops frames that set industry standards. From the Icelandic inspiration of Reykjavik Eyes Black Label to British classics, our commitment to quality materials and meticulous design ensures you’re choosing from the best. Find a stockist near you.
• •Headline: More Than Just Frames – A Commitment to Excellence. Body: With a heritage of over 35 years, Continental Eyewear is dedicated to providing opticians and their clients with superior spectacle frames. Our award-winning collections and focus on innovation mean you can trust in style, durability, and exceptional value.