Brand Tone

Passionate & Enthusiastic, Expert & Knowledgeable, Premium & Quality-Focused, Community-Oriented & Welcoming, Approachable & Helpful

Brand Values

• •Passion for Cycling
• •Expertise and Quality Service
• •Customer Experience
• •Community Focus
• •Inclusivity (for cycling enthusiasts)
• •Innovation & Customization

Best Practices

• •Speak from Passion: Always convey genuine enthusiasm for cycling. Use active, energetic language.
• •Showcase Expertise, Don't Just Tell: Instead of saying "we are experts," demonstrate it through detailed product knowledge, helpful tips, and insightful content.
• •Focus on the Rider's Experience: Frame benefits around how Contender Bicycles enhances their customers' cycling adventures, enjoyment, and performance.
• •Maintain a Premium yet Inclusive Feel: While highlighting high-end products and services, ensure the language is welcoming to all levels of cyclists. Avoid overly exclusive jargon without explanation.
• •Emphasize Community and Local Connection: Regularly incorporate Utah's cycling scene, staff stories, and community involvement into communications to reinforce the brand's roots and approachability.

Social Perception

A high-end, premier bike shop, Staffed by knowledgeable and passionate cyclists, A community hub, Trustworthy and reputable, Potentially expensive, but worth it for the quality and service

Copy Examples

• •Headline: Your Dream Ride, Expertly Crafted. Our Passion, Your Pavement (or Trail). Body: At Contender Bicycles, we don't just sell bikes; we live and breathe them. From pro-level custom builds to finding that perfect first gravel bike, our team of passionate experts is here to guide you every pedal stroke of the way. Experience the Contender difference.
• •Social Media Post (Image: Stunning custom-painted bike): More than just a bike. It's a statement. Our in-house paint program and custom pro builds turn cycling dreams into reality. What masterpiece can we create for you? #ContenderCustom #DreamBike #CyclingPassion
• •Website Banner (Highlighting new tech/product): Unlock New Adventures. Discover the latest in e-bike technology and premium cycling gear, curated by riders, for riders. Our experts are ready to help you elevate your ride.
• •Blog Post Intro (e.g., about a local trail): Utah isn't just where we work – it's our playground. This week, the Contender crew hit the [Trail Name] trail, and here’s why it should be on your must-ride list. Get the inside line from your local cycling experts.
• •Email Subject Line: Passion. Precision. Performance. That's the Contender Promise. Email Body Snippet: Whether you're a weekend warrior or a seasoned pro, we're committed to providing an unmatched experience with expert advice, top-tier brands, and a shared love for the ride. Visit us in Salt Lake City or Park City and let's talk bikes.