Brand Tone

Artistic & Sophisticated, Quality-Focused, Approachable & Helpful, Confident & Established

Brand Values

• •Artistic Integrity & Originality
• •Craftsmanship & Quality
• •Customer Satisfaction & Service
• •Expertise & Knowledge
• •Passion for Fiber Art

Best Practices

• •Emphasize Craftsmanship and Quality: Consistently use language that highlights the superior materials, technical skill, and meticulous creation process (e.g., "masterful technique," "highest quality cotton," "structurally stable," "unique pieces").
• •Maintain an Educated and Artistic Voice: Refer to artistic concepts, techniques, and the artist's background (e.g., "personal imagery," "technical knowledge," "BFA and MFA degree," "textile conservation") to reinforce expertise and sophistication.
• •Be Customer-Centric and Reassuring: While sophisticated, ensure the language is also welcoming and helpful. Offer guidance, address potential customer concerns (like art selection or care), and highlight positive customer experiences or testimonials.
• •Showcase Uniqueness and Originality: Stress what makes the artwork special – its "signature trademark," "individual presence," and the artist's unique ability to combine imagery and technique.
• •Be Consistent Across Platforms: Whether on the main website, an online gallery like Saatchi Art, or an e-commerce platform like Etsy, strive to use similar descriptive language and maintain the core values of quality, artistry, and customer care, even if the product range varies slightly.

Social Perception

Respected Artist, High-Quality Provider, Reliable & Professional

Copy Examples

• •Headline: Elevate Your Space with Timeless Textile Art. Body: Discover the unique fiber art of Laurie Dill-Kocher, where masterful technique meets personal vision. Each piece, crafted from the highest quality materials, brings a sophisticated and enduring presence to your environment. Explore the collection and find the perfect statement for your home or office.
• •Headline: The Art of Texture, The Language of Thread. Body: Laurie Dill-Kocher's contemporary textiles are more than just decoration; they are a dialogue of color, form, and intricate craftsmanship. With a foundation in fine arts and a passion for innovation, each artwork is a testament to the beauty and versatility of fiber. Let us help you select a piece that resonates with your style.
• •Headline: Invest in Originality. Adorn with Excellence. Body: Bring the museum-quality work of an acclaimed textile artist into your life. Laurie Dill-Kocher's creations are imbued with an individual presence, designed to be structurally stable and visually captivating. Experience the confidence of acquiring art backed by expertise and a commitment to lasting quality.
• •Headline: Transforming Spaces, One Thread at a Time. Body: Our mission is simple: to help you find the perfect textile art that speaks to you and enhances your space. From consultation to viewing art digitally in your room, we're here to guide you. Discover Laurie Dill-Kocher’s celebrated fiber art today.
• •Headline: Beyond the Weave: Artistry You Can Feel. Body: Each textile sculpture by Laurie Dill-Kocher is a journey in texture and technique. Meticulously created with the finest materials and a deep understanding of the craft, these pieces offer a unique tactile and visual experience. Explore the collection and feel the difference artistry makes.