Brand Tone

Professional and Knowledgeable, Value-Oriented, Modern and Stylish, Service-Focused

Brand Values

• •Quality: Offering high-quality, often European-made or -style, durable furniture.
• •Value: Providing good products at fair and competitive prices.
• •Customer Satisfaction: Ensuring a positive experience through knowledgeable staff and good service.
• •Modern Design: Focusing on contemporary aesthetics and functionality.
• •Functionality: Offering practical solutions like comfortable sleeper sofas suitable for daily use.

Best Practices

• •Focus on Quality and Craftsmanship: Always highlight the durability, materials, and design integrity of the furniture, especially when referring to European styles or specific brands like Luonto.
• •Emphasize Value and Smart Investment: Frame purchases not just as expenses, but as long-term investments in comfort and style, underscoring fair pricing.
• •Maintain a Helpful and Informative Voice: Copy should educate the customer about the benefits and features of the products (e.g., the mechanics of a sleeper sofa, the type of materials used) in a clear, approachable way, mirroring the helpfulness of the staff.
• •Showcase Modern Aesthetics Clearly: Use descriptive language that evokes contemporary, clean, and stylish designs. Ensure visuals (if applicable) align with this modern image.
• •Be Authentic and Customer-Centric: Use straightforward language. Incorporate customer benefits directly into the copy – how does this piece of furniture improve their life, solve a problem (e.g., space-saving sleeper sofa), or fulfill a desire for a stylish home?

Social Perception

A reliable source for good quality, modern furniture; Offering good value for money; A store with helpful and non-pushy staff; A long-standing and reputable business; A specialist in European-style and functional furniture

Copy Examples

• •Headline: Discover European Elegance. Unmatched Quality. Body: At Contempo Furniture, we bring you expertly crafted European-style furniture that blends timeless design with lasting durability. Visit our San Jose showroom and experience the difference.
• •Headline: Smart Style for Modern Living. Body: Looking for that perfect sleeper sofa or a chic dining set? Our collection offers innovative designs and exceptional comfort, all at prices that make sense. Quality living starts here.
• •Headline: Your Vision, Our Expertise. Body: Our knowledgeable team is here to help you find the ideal pieces to complete your home. No pressure, just friendly advice and a passion for great design. Let's create your perfect space together.
• •Headline: More Than Just Furniture, It's an Investment in Comfort. Body: We believe high-quality contemporary furniture shouldn't break the bank. Contempo Furniture offers enduring style and robust construction, ensuring you enjoy your pieces for years to come.
• •Headline: The Best of Modern Design, Right Here in San Jose. Body: From sleek sectionals to versatile sofa beds, explore a curated selection of high-quality, European-inspired furniture. Experience Contempo Furniture – where style meets value.