Brand Tone

professional, innovative, and reassuring

Brand Values

• •Hygiene and Safety
• •Innovation
• •Client Well-being (for both salon owners and their customers)
• •Quality and Durability
• •Customer Service

Best Practices

• •Prioritize "Hygiene" and "Safety": These are core values and should be central to messaging. Use terms like "patented hygiene," "100% disposable," "worry-free," "sanitary," and "infection prevention."
• •Highlight "Innovation" and "Technology": Emphasize the unique, patented aspects of the products. Words like "revolutionary," "advanced," "patented technology," and "next-generation" convey this.
• •Speak to Both Salon Owners and Their Clients: Address the benefits for the business (efficiency, client trust, reputation) and the end-user (comfort, safety, luxury).
• •Maintain a Professional and Reassuring Voice: Avoid overly casual language. The tone should inspire confidence and trust in the technology and its benefits.
• •Show, Don't Just Tell: Utilize visuals (videos, high-quality images of clean chairs, demonstrations of the disposable liner system) alongside copy to reinforce the message of hygiene and luxury.

Social Perception

Contego Spa Designs is perceived as a provider of high-quality, hygienic, and innovative pedicure chairs that can enhance a salon's reputation and client trust.

Copy Examples

• •Elevate your salon's standard of care. Contego Spa Designs: Patented hygiene, unparalleled client confidence.
• •The future of pedicures is here. Experience the revolutionary 100% disposable jet-liner system from Contego Spa Designs. Because true relaxation is worry-free.
• •Invest in client trust and pristine pedicures. Contego's innovative spa chairs redefine hygiene, ensuring every client enjoys a perfectly clean and luxurious experience.
• •Beyond comfort, beyond luxury – Contego delivers certifiable hygiene. Offer your clients the peace of mind they deserve with our industry-leading sanitation technology.
• •Join the movement towards safer salons. Contego Spa Designs: Where innovation meets immaculate hygiene for the ultimate pedicure experience.