Brand Tone

Professional and Competent; Practical and Direct; Proud and Accomplished

Brand Values

• •Quality and Craftsmanship
• •Customer-Centric Solutions
• •Reliability and Expertise
• •Efficiency

Best Practices

• •Lead with Expertise: Always communicate from a place of knowledge. Use precise, professional language when describing products and services. Avoid overly casual slang to maintain authority.
• •Show, Don't Just Tell: Let high-quality photos and videos of your finished work do the talking. Your copy should complement these visuals by highlighting key features, the process, or the problem you solved for the client.
• •Be Solution-Oriented: Frame every post and description around the solution you provide. Instead of "We sell 40ft containers," use "We provide durable, 40ft containers perfect for secure storage or as a foundation for your custom build."
• •Maintain a Direct & Helpful Voice: In all customer interactions (comments, DMs, emails), be direct, polite, and clear. The goal is to move the conversation forward efficiently, reinforcing your brand's reliability.
• •Separate and Clarify Your Brand Identity: Given the online confusion, actively work to distinguish your brand. Consistently use your full name, location (Panama City Beach), and logo. Consider addressing the website issue by securing a domain that better reflects your established brand name and phasing out any association with the flagged .net site.

Social Perception

The public perception, as seen on their Facebook page, is positive. Customers appear satisfied, and the comment section reflects an engaged community. Within the industry, the brand is perceived as a credible voice, knowledgeable enough to be quoted in trade magazines. This builds trust and authority. There is potential for brand confusion due to the existence of multiple companies with similar names and the questionable nature of the shopcontainers.net website.

Copy Examples

• •Another custom 40ft container office is ready for delivery. We integrated full insulation, electrical, and premium finishes to create a productive and comfortable workspace. Need to expand your business? Don't build out—build smart. Swipe to see the transformation & send us a message to spec out your own!
• •We do more than sell shipping containers. We engineer innovative spaces. From rugged mobile offices to stylish tiny homes, Container Solutions & Designs delivers quality and craftsmanship you can trust. Get a Quote for Your Custom Project.
• •Stop waiting on traditional construction. Our custom container solutions provide secure, scalable, and fully-equipped offices, storage, and workspaces delivered directly to your job site. As industry experts featured in global trade publications, we understand the demands of your business. Call Container Solutions & Designs Today.
• •Thinking about a container home? You're not alone. They're durable, cost-effective, and endlessly customizable. Here in Florida, they offer unique resilience against the elements. Let's break down why a container build from a trusted modifier is one of the smartest investments you can make... Read More & View Our Portfolio.
• •You have a 20ft container. What do you turn it into? A backyard workshop? A pop-up retail store? A cozy guest cabin? We love hearing your ideas. Drop your most creative concept in the comments below! Comment Below!