Brand Tone

Direct, Promotional, and Functional

Brand Values

• •Variety
• •Affordability
• •Convenience
• •Novelty

Best Practices

• •Lead with the Solution: Start every caption by stating the problem the product solves. (e.g., 'Tired of messy cables?' or 'Need a faster way to cook?'). This immediately grabs the attention of relevant customers.
• •Use Strong, Simple Verbs: Employ clear and direct calls to action. Use words like 'Get,' 'Order,' 'Buy,' 'Discover,' and 'Watch' to tell the customer exactly what to do next.
• •Highlight Key Features Concisely: In every post, list the top 2-3 functional benefits in a simple, easy-to-read format (like bullet points or short sentences). Focus on what it does and why it's useful.
• •Always State Price and Ordering Method: To maintain the transactional and direct tone, clearly mention the price and the exact steps to order (e.g., 'DM us,' 'Click the link in bio,' 'Order on our website'). This removes friction and manages expectations.
• •Maintain a Consistent Video-First Approach: Since the raw, unedited video is central to the brand's identity, ensure the copy always complements it. The text should act as a direct caption for the action seen in the video, reinforcing the product's function, price, and how to purchase it.

Social Perception

High-Risk, High-Reward bargain outlet.

Copy Examples

• •Stop wasting time chopping! Our new Speedy Chopper does the work in seconds. Sharp blades, easy to clean. Cash on delivery available. Price: Rs. 999. Order now before it's gone!
• •Power on the go! This mini portable fan keeps you cool anywhere. USB rechargeable, three speeds. Limited stock available. DM us to order yours today. Don't miss out!
• •Tired of clutter? This foldable storage box is your solution. Strong, spacious, and saves space. Watch the video to see how it works. Price: Rs. 1,250. Get organized now!
• •Clean your car like a pro. This high-pressure water gun connects directly to your hose for a powerful wash. See it in action! Special offer: Rs. 1,500. Order today!
• •Just In! Fresh container arrivals with amazing new items. Electronics, kitchen tools, and more. All at low prices. Swipe to see our top picks. Order via website or DM.