Brand Tone

Youthful & Trendy, Confident & Expressive, Approachable & Friendly, Inspirational & Aspirational (Lightly), Playful & Engaging

Brand Values

• •Individuality & Self-Expression
• •Style & Fashion-Forwardness
• •Accessibility
• •Confidence
• •Inclusivity

Best Practices

• •Consistently use language, references, and humor that resonate with a youthful, style-conscious demographic.
• •Frame product benefits around self-expression, confidence, and uniqueness in all copy.
• •Use descriptive and evocative words that match the stylish and vibrant imagery of the brand (e.g., "bold," "chic," "radiant," "effortless").
• •Employ questions, calls to action for user-generated content, and a friendly, approachable voice, especially on social media. Avoid overly technical or formal language.
• •Ensure all copy, from ad slogans to customer service responses, reflects an optimistic and confident outlook, aligning with the aspirational yet accessible nature of the brand.

Social Perception

Fashion Accessory Provider, Visually Appealing, Youth-Oriented, Emerging Brand. Users engaging on social media show positive sentiment towards the product designs.

Copy Examples

• •Your vibe, your shades. 🕶️ Which pair is screaming your name today? Drop a comment! #WeekendShade #ShadesForYou #ExpressYourself
• •Find Your Signature Look. Explore sunglasses that are as unique as you are. Shop Now & Own Your Style.
• •☀️ Sun's Out, Shades Out! Your Next Favorite Pair Awaits...
• •Turn heads and catch rays with the 'Sunset Glow' shades. Effortlessly cool, undeniably you. Perfect for adding that extra spark to your everyday adventures.
• •Don't just follow trends, set them. Weekend Shade: Sunglasses designed to match every facet of your personality. Grab your pair and step into the spotlight.