Brand Tone

Aspirational, trendy, expressive, youthful, friendly, and enthusiastic, focusing on beauty, style, and self-expression.

Brand Values

• •Self-Expression and Transformation
• •Aesthetic and Beauty
• •Community
• •Accessibility

Best Practices

• •Lead with the "Why," Not Just the "What": Focus on the feeling or identity the product creates, rather than just its description.
• •Embrace User-Generated Content (UGC): Feature customer photos and videos with captions that celebrate their style to reinforce community values and provide social proof.
• •Use an Enthusiastic and Engaging Voice: Incorporate emojis, questions, and polls to encourage interaction, keeping the language vibrant, positive, and focused on excitement and beauty.
• •Maintain Visual and Tonal Consistency: Ensure the aspirational and trendy tone is reflected in both text and high-quality, clean, modern, and beauty-focused visuals.
• •Segment Messaging by Platform: Tailor copy for each platform (e.g., short and punchy for social media, slightly more descriptive for websites/emails) while maintaining the core aspirational feel.

Social Perception

Largely positive, driven by the visual results of the products. Customers perceive the brand as a reliable source for trendy and effective colored contact lenses, seen as fashionable and in tune with current beauty trends, with high satisfaction regarding aesthetic outcomes.

Copy Examples

• •Your new obsession has arrived. ✨ Meet 'Himalayan Blue,' the icy pop of color your look has been missing. Who’s ready to make a statement? ❄️ #EyetomeLenses #ColorContacts #BlueEyes
• •Don't just change your look. Transform it. Shop the Polar Lights collection.
• •🔥 It’s Official: This Is Our Hottest Color of the Summer
• •Be Your Own Muse. Create looks that are uniquely you. Find your color today.
• •Get the dreamy, natural green eyes you've always wanted. Our 'Trinity Green' lenses blend beautifully with your natural eye color for a stunning, subtle enhancement. Perfect for daily wear or that special occasion.