Brand Tone

Professional, Trustworthy, and Personal

Brand Values

• •Integrity and Trust
• •Heritage and Stability
• •Personalized Service
• •Expertise and Objectivity

Best Practices

• •Prioritize Professionalism and Clarity: Avoid slang, overly casual language, and jargon. Communication should always be clear, confident, and respectful, reinforcing expertise.
• •Emphasize Trust and Heritage: Consistently reference the firm's Swiss roots, its founding date, and its commitment to integrity and discretion. The story of the name "Consus" is a powerful brand asset that should be used where appropriate.
• •Maintain a Personal and Client-Centric Focus: Always frame services around the client's benefit. Use "you" and "your" to speak directly to the client and their needs. Reinforce the message that clients are partners, not just account numbers.
• •Ensure Visual Consistency: The clean, professional aesthetic of the website should be replicated across all materials (e.g., documents, presentations, business cards). This visual harmony reinforces the brand's stability and attention to detail.
• •Be Discreet in Public Channels: Given the absence of social media and public reviews, the brand has a discreet persona. Maintain this by communicating through private, professional channels. Any future public content should be informational and align with the established professional tone, avoiding promotional hype.

Social Perception

Perceived as an exclusive, discreet, and high-end financial services provider for high-net-worth individuals and families, and as a legitimate, established entity within the Swiss financial sector.

Copy Examples

• •Protecting Legacies, Growing Futures. Your Personal Zurich Wealth Management Partner.
• •Since 2008, Consus Finance Consulting has been a trusted, independent wealth management boutique in the heart of Zurich. We are bound by traditional Swiss values of discretion and integrity, offering objective advice and personalized strategies to safeguard and enhance your financial future.
• •A financial strategy is personal. We believe the conversation should be too. Contact us to schedule a private, face-to-face meeting at our Zurich office to determine if our approach is the right fit for your goals.
• •Consus Finance Consulting: Providing expert, independent asset management and family office services from Zurich. Our philosophy is built on the pillars of trust, personalized care, and a commitment to protecting and growing our clients' wealth for generations to come.
• •Subject: A Personal Approach to Wealth Management Dear [Potential Client Name], In a world of impersonal transactions, we at Consus Finance Consulting hold to a different standard. As a premier independent wealth management boutique in Zurich, we believe that understanding you personally is the first step to a successful financial strategy. We invite you to a confidential discussion about your financial ambitions.