Brand Tone

Helpful and Supportive, Passionate and Creative, Professional and Quality-Focused, Friendly and Approachable, Reliable and Efficient

Brand Values

• •Customer Satisfaction
• •Quality Craftsmanship
• •Creativity and Innovation
• •Support for Clients' Goals
• •Passion for Creation
• •Dedication and Going the Extra Mile

Best Practices

• •Develop and Utilize a Brand Voice Guide: Document the key characteristics of your tone (Helpful, Passionate, Professional, Friendly, Reliable) with specific examples of approved and discouraged phrasing for all communications.
• •Infuse Your Story and Passion: Regularly share aspects of your brand’s journey, the inspiration behind your work, and customer success stories to reinforce authenticity and connection.
• •Prioritize Clarity and Quality in Communication: Just as you focus on quality products, ensure your copy is clear, error-free, and effectively communicates your expertise and the value you provide. Explain technical aspects (like DTG vs. screen printing) in an easy-to-understand manner.
• •Embody a Helpful and Approachable Persona: In all customer interactions and marketing copy, aim to be supportive, genuinely interested in the customer's project, and ready to offer solutions, mirroring the positive interactions highlighted in reviews.
• •Ensure Consistency Across All Channels: Maintain the same core tone and messaging whether you are posting on Instagram, writing website content, sending an email, or creating a TikTok video, so customers have a cohesive brand experience.

Social Perception

Highly Reputable and Trusted, A Reliable Partner, A Provider of High-Quality Custom Apparel, Community-Oriented and Approachable, A Creative Enabler

Copy Examples

• •Headline: Your Vision, Our Craft: Stunning Custom Apparel Starts Here. Body: Got a brilliant idea for a t-shirt, hoodie, or hat? At Constantly Create Shop, we’re passionate about bringing your designs to life with vibrant prints and meticulous embroidery. From a single piece to a full run for your brand, we’re your creative partners every step of the way. Let's make something amazing together! Call to Action: Get a Quote Today!
• •Headline: Quality You Can Feel, Service You'll Love. Body: Don't settle for "good enough." We use top-tier materials and cutting-edge printing tech to ensure your custom apparel looks incredible and lasts. Our friendly Long Island team is always here to help, making the process smooth and enjoyable from concept to delivery. Experience the Constantly Create difference. Call to Action: Explore Our Services!
• •Headline: From a Basement Dream to Your Go-To Custom Shop. Body: We started with a passion for creating and a tiny workspace. Today, Constantly Create Shop is a hub for brands, businesses, and individuals who demand quality and creativity. We haven't forgotten our roots – every project gets the same dedication and attention to detail that got us here. Call to Action: See Our Work!
• •Headline: Last-Minute Order? Big Idea? We’ve Got You Covered! Body: Need custom apparel fast without compromising on quality? Our New Hyde Park team thrives on challenges and is dedicated to meeting your deadlines. We’re more than just a print shop; we’re problem-solvers and creative collaborators, here to make your project a success. Call to Action: Contact Us Now!
• •Headline: Beyond Print: We Build Brands, One Custom Piece at a Time. Body: Your logo on a shirt is more than just ink – it's your identity. We offer expert design services alongside top-notch apparel customization to help your brand shine. Let us help you create pieces that tell your story and connect with your audience. Call to Action: Discuss Your Branding Needs!