Brand Tone

Friendly and Welcoming, Trustworthy and Reputable, Value-Oriented, Inspiring and Aspirational (for home décor), Community-Focused, Helpful and Informative

Brand Values

• •Quality
• •Value
• •Integrity and Trust
• •Customer Satisfaction
• •Sustainability
• •Variety and Uniqueness
• •Community

Best Practices

• •Always Be Welcoming and Approachable: Use friendly, inviting language. Avoid jargon or overly formal phrasing. Make customers feel comfortable and valued.
• •Emphasize Quality and Value Consistently: Whether talking to buyers or consignors, highlight the commitment to high-quality items and fair pricing. Use descriptive words that convey the condition and appeal of the merchandise.
• •Showcase the \"Treasure Hunt\" Aspect: Regularly remind customers about the ever-changing inventory and the excitement of discovering unique items. Use phrases like \"new arrivals daily,\" \"discover unique finds,\" or \"your next treasure.\"
• •Maintain Transparency and Trust: Be clear about the consignment process, item standards, and pricing. This builds confidence with both consignors and buyers.
• •Infuse a Sense of Community and Sustainability: Gently weave in messages about supporting a local business and the environmental benefits of consignment. This resonates with conscious consumers.

Social Perception

As a Go-To for Quality Used Furniture, As a Treasure Trove, As a Reliable Partner for Consignors, As a Friendly and Helpful Establishment, As an Established and Reputable Business, As an Eco-Friendly Shopping Option

Copy Examples

• •Headline: Your Home is Unique. Your Furniture Should Be Too. Body: Tired of the same-old, mass-produced look? At Consignment Gallery, discover an ever-changing collection of quality pre-loved furniture and décor that tells a story. Find pieces with personality, without the new-item price tag. Visit us this week – your next treasure awaits! #ConsignmentGallery #UniqueHome #ShopLocalIowa
• •Headline: Give Your Quality Furniture a New Story. We Make Consigning Easy. Body: Ready to refresh your space? Consign your gently-used furniture and home décor with Consignment Gallery. We value your quality pieces and make the process simple and rewarding. Join our community of savvy consignors today! Learn more on our website. #ConsignIowa #QualityFurniture #HomeDecor
• •Headline: Style on a Budget? Absolutely! Body: Creating a beautiful home doesn't have to break the bank. Consignment Gallery offers a curated selection of stylish, high-quality furniture and accessories at prices you'll love. From timeless classics to modern accents, find amazing value every day. #AffordableStyle #HomeInspo #ConsignmentFinds
• •Headline: It’s Like a New Store Every Day! Body: That's what our customers say! With new arrivals daily, every visit to Consignment Gallery offers fresh finds and exciting discoveries for your home. Don’t miss out on that perfect piece – stop by and see what’s new! #NevadaIA #HomeDecorShopping #FurnitureLove
• •Headline: More Than Just a Store: We're Your Partners in Sustainable Style. Body: At Consignment Gallery, we believe in giving beautiful items a second life. By choosing consignment, you're not only finding unique pieces but also making an eco-friendly choice. Join us in creating beautiful, sustainable homes. #SustainableLiving #Repurpose #IowaConsignment