Brand Tone

Helpful & Informative, Passionate & Enthusiastic, Family-oriented & Traditional, Quality-focused & Trustworthy, Approachable & Friendly

Brand Values

• •Quality
• •Customer Service
• •Heritage & Tradition
• •Competitive Pricing & Value
• •Community
• •Environmental Responsibility

Best Practices

• •Embrace the Heritage: Consistently weave in the "family-run since 1975" and "Italian/European specialty" narrative. This builds trust and differentiates the brand.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic language, especially when describing the experience of using the products (e.g., "the joy of homemade pasta," "the perfect morning espresso"). Leverage video content with passionate hosts like Chef Angela.
• •Be Genuinely Helpful: Continue providing detailed product information, how-to guides, and recipes. Position copy as a helpful advisor rather than just a seller.
• •Maintain a Warm and Approachable Voice: Even in formal descriptions, keep the language accessible and friendly. Respond to customer inquiries on social media with a personal touch.
• •Highlight Quality and Expertise: Reinforce the premium nature of the brands offered and Consiglio's deep knowledge in the kitchenware space. Use phrases that denote craftsmanship and durability.

Social Perception

Positive Reputation, Specialty Retailer, Knowledgeable, Good Value, Occasional Issues

Copy Examples

• •Nearly 50 Years of Italian Tradition, Straight to Your Kitchen. Discover authentic European cookware and experience the Consiglio's family promise of quality.
• •Unleash your inner barista! Chef Angela Consiglio loves the [Machine Name] for its perfect crema and intuitive design. Watch her full demo and bring café-quality coffee home. #ConsigliosCoffeeLove
• •Sundays are for family and fresh pasta! 🍝 Our Italian-made pasta makers turn simple ingredients into cherished memories. What are your family's favourite pasta shapes? Share below! #ConsigliosHomemade #PastaNight
• •Trusted Quality, Unbeatable Prices: Our [Sale Event Name] Starts Now!
• •More than just a store, we're a family passionate about cooking. Since 1975, we've been helping fellow food lovers find the perfect tools. Have a question? We're always here to help!