Brand Tone

authentic and traditional, with a gourmet and professional aspiration

Brand Values

• •Tradition and Artisanal Craftsmanship
• •Quality and Premium Selection
• •Galician Origin
• •Customer Satisfaction
• •Innovation within Tradition

Best Practices

• •Prioritize Authenticity: Always lead with the story of your family heritage, artisanal process, and Galician roots. This is your strongest differentiator.
• •Use Evocative, Quality-Focused Language: Employ descriptive words that highlight the premium nature of your products, such as "hand-selected," "artisanal," "gourmet," "delicacy," and "exclusive gastronomic experience."
• •Educate Your Audience: Briefly explain the "why" behind your methods. For instance, mention that hand-packing preserves the texture and integrity of the fish. This reinforces the value and justifies the premium price point.
• •Maintain a Professional and Clean Aesthetic: Ensure all visual content, from your website to your social media, reflects the high quality of your products. Use clear, appealing images of the food, both in the can and as part of a finished dish.
• •Let Customer Praise Speak for You: Incorporate positive customer testimonials and reviews into your marketing materials. Phrases like "manjar de Dioses" (delicacy of the Gods) are powerful social proof.

Social Perception

highly positive, particularly concerning product quality. Customers frequently describe the products as "excellent," "very good quality," and even a "delicacy of the Gods." The brand is perceived as a producer of gourmet or premium canned goods rather than a budget-friendly option.

Copy Examples

• •From the heart of the Ría de Arousa to your table. Our sardines are hand-packed, preserving the authentic taste of the Galician sea in every can. A tradition of quality you can taste.
• •Conservas La Vieira: Where tradition meets the tide. Discover the artisanal difference in every bite of our gourmet canned seafood.
• •Experience a true Galician delicacy. Our tender scallops are bathed in a traditional 'salsa de vieira,' crafted from natural ingredients to bring you an unparalleled gastronomic moment.
• •Since 1989, our family has been dedicated to one thing: canning the finest seafood the Galician Rias have to offer. We honor the artisanal methods passed down through generations, ensuring that every can of La Vieira is a testament to our heritage and our commitment to quality.
• •Don't just eat, experience. Elevate your meals with the rich, authentic flavors of Conservas La Vieira. For a limited time, enjoy complimentary shipping on all orders over €50.