Brand Tone

Luxurious, sophisticated, and holistic (for CC♥MRH); Accessible, ethical, and empowering (for The Conscious Cosmetics Company)

Brand Values

• •Natural & High-Quality Ingredients
• •Ethical Practices (cruelty-free, vegan-friendly, sustainable)
• •Customer Well-being & Empowerment
• •Quality & Efficacy
• •Integrity & Transparency
• •Affordability (for The Conscious Cosmetics Company)
• •Sustainability & Simplicity (for CC♥MRH)

Best Practices

• •Clearly define which brand (CC♥MRH or The Conscious Cosmetics Company) you are addressing, as their tones and values differ slightly.
• •Maintain transparency regarding ingredients and ethical practices.
• •Use inclusive and empowering language that resonates with the target audience.
• •Highlight the benefits of natural ingredients and sustainable practices.
• •Encourage customer engagement and community building through relevant hashtags and user-generated content.

Social Perception

A brand that is perceived as ethical, transparent, and committed to providing high-quality, natural products while empowering its customers. A growing brand that aligns with the 'clean beauty' movement and is conscious of its social and environmental impact.

Copy Examples

• •"Experience revolutionary beauty. Explore our world of natural, ethical, and empowering products."
• •"We effortlessly liberate women from the feeling of wanting high quality makeup that's still affordable."
• •"Conscious Queen"
• •"Artisanal, small-batch cosmetics rooted in Scandinavian wellness, ethically and sustainably formulated."
• •"For you who seek..."