Brand Tone

Conscious, Passionate, Personal, Warm, Empowering, Positive, Informative, Transparent, Elegant, Timeless, Authentic

Brand Values

• •Sustainability
• •Ethical Production & Fairness
• •Quality and Durability
• •Transparency
• •Empowerment
• •Conscious Consumption
• •Animal Welfare
• •Community & Support

Best Practices

• •Embody Your Core Values: Ensure every piece of copy reflects Consches' commitment to sustainability, ethical production, quality, and empowerment.
• •Speak with Cornelia's Voice (Founder's Persona): Maintain the personal, warm, and passionate tone established by the founder. Use 'we' to include the team and the customer in the journey. Address the customer directly and with kindness.
• •Educate and Inspire, Don't Just Sell: The copy should also educate consumers about the benefits of slow fashion and inspire them to be part of a positive change. Share stories behind the products or materials.
• •Be Transparent and Honest: Continue the practice of being open about production processes and the brand's sustainability journey. Acknowledge ongoing efforts to build trust.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the brand's visual aesthetic (elegant, natural, high-quality). Use positive and empowering language consistently.

Social Perception

Positive customer experiences, respected for sustainability, trustworthy (with minor caution), appreciation for transparency, seen as stylish and unique

Copy Examples

• •Instagram Post: Feel the embrace of nature, inside and out. Our [Dress Name] isn't just a garment; it's a promise – of style that endures, quality you can trust, and a kinder way to dress. Crafted with love in Austria from [Sustainable Material], because empowering you and protecting our planet is woven into everything we do. ✨ #Consches #SustainableStyle #EthicalFashion #TimelessElegance #MadeInAustria
• •Facebook Ad: Tired of trends that fade? Invest in timeless pieces that tell a story of conscious choices and beautiful craftsmanship. At Consches, we create sustainable essentials designed to be loved for years, not just a season. Discover our collection, made fairly in Europe, and join us in making fashion a force for good. Shop now and feel the difference. #ConsciousLuxury #SlowFashionMovement #EmpoweringWomen #ConschesVienna
• •Website Homepage Banner: More Than Just Fashion. It's a Conscious Choice. Beautiful, sustainable clothing made with passion in Austria, empowering you and the artisans behind each piece. Wear your values. Wear Consches.
• •Email Newsletter Snippet: Hello lovely, just a little note from us at Consches to share our latest arrivals – timeless designs crafted with the utmost care for you and our Earth. Each piece is a testament to our commitment to fair production and sustainable materials, designed to make you feel beautiful and empowered, every single day. Explore with us. X Cornelia and the Consches Team
• •Product Description: Meet your new favourite everything-dress! The [Dress Name] flows with you, from morning coffee to evening elegance. Made with [Specific Eco-Friendly Fabric] by our talented partners in [Production Location, e.g., Austria], it’s a piece designed not just for style, but for comfort, longevity, and a clear conscience. We believe in fashion that feels good, does good, and looks incredible. And we think you'll feel it too.