Tono de Marca

Sophisticated & Elegant, Knowledgeable & Passionate, Established & Trustworthy, Personal & Approachable (within a luxury context), Classic & Timeless (with modern relevance)

Valores de Marca

• •Quality
• •Style & Elegance
• •Heritage & Tradition
• •Customer Focus & Personal Service
• •Curation & Exclusivity
• •Passion for Fashion

Mejores Prácticas

• •Emphasize Heritage and Expertise: Regularly weave in the brand's long history (Leipzig since 1908, Hamburg since 1992) and the knowledgeable service to build trust and authority.
• •Use Sophisticated and Evocative Language: Employ a vocabulary that reflects the premium nature of the products. Words like "curated," "exclusive," "handcrafted," "timeless," "elegant," and "discerning" align with the brand's positioning.
• •Highlight Quality and Craftsmanship: Go beyond just naming brands; briefly mention materials, construction details, or the origin of craftsmanship when appropriate to underscore the value.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the tone of the copy aligns with the high-quality, stylish imagery used on the website and social media. The language should be as polished as the products.
• •Balance Exclusivity with Approachability: While the brand is high-end, the copy should still feel welcoming to its target audience. Focus on the personal advice and the joy of finding exceptional pieces, making luxury feel attainable and enjoyable.

Percepción Social

Respected & Established Retailer, Destination for Quality and Style, Purveyor of Niche and Designer Brands, Trustworthy & Knowledgeable, Associated with a specific, refined aesthetic

Ejemplos de Copy

• •Headline: Enduring Style, Meticulously Curated. Since 1908. Body: For over a century, Conrad Hasselbach has been synonymous with exceptional quality and timeless elegance. Discover our latest arrivals from the world's finest designers – pieces chosen not just for the season, but for a lifetime. Call to Action: Explore the Collection.
• •Headline: Beyond Fashion: The Art of Personal Style. Body: At Conrad Hasselbach, we believe true style is personal. Our expert advisors are dedicated to helping you discover pieces that speak to your individuality, crafted with the quality you deserve. Call to Action: Visit Us in Leipzig & Hamburg or Book a Personal Consultation.
• •Headline: Invest in Craftsmanship. Define Your Legacy. Body: From handcrafted English brogues that started our journey to contemporary Italian tailoring, every item at Conrad Hasselbach is a testament to lasting craftsmanship. Build a wardrobe that reflects your discerning taste. Call to Action: Shop Premium Menswear & Womenswear.
• •Headline: The Connoisseur's Choice for Exclusive Fashion. Body: Discover a curated selection of international designer collections and premium denim, handpicked for their exceptional quality and distinctive style. Experience the Conrad Hasselbach difference. Call to Action: View New Arrivals.
• •Social Media Post (Image: A beautifully arranged flat lay of a cashmere sweater, leather shoes, and a silk scarf): Text: The quiet luxury of pieces that feel as good as they look. Experience the embrace of quality with our new season knitwear and impeccably crafted accessories. #ConradHasselbach #LuxuryFashion #TimelessStyle #QualityCraftsmanship #LeipzigFashion #HamburgStyle