Brand Tone

Passionate, Authentic, Creative & Vibrant, Approachable & Appreciative, Inspiring

Brand Values

• •Originality & Creativity
• •Passion for Art
• •Quality Craftsmanship
• •Connection
• •Joy & Positivity

Best Practices

• •Speak from the Artist's Heart: Always imbue copy with Connor McGinn's genuine passion for art. Use 'I' and 'my' to maintain a personal connection, as if the artist is speaking directly to the audience.
• •Use Vivid and Evocative Language: Mirror the vibrancy of the artwork in your descriptions. Words like 'dynamic,' 'luminous,' 'textured,' 'energetic,' and 'soulful' can help convey the art's essence.
• •Tell the Story Behind the Art: Briefly sharing the inspiration, emotion, or process behind a piece can deepen engagement and make the art more relatable and valuable.
• •Maintain a Tone of Appreciation and Inclusivity: Always thank followers and customers for their support. Make art feel accessible and enjoyable for everyone, avoiding overly academic or exclusive jargon.
• •Be Consistent Across All Platforms: While the format may change (e.g., Instagram caption vs. email newsletter), the core tone – passionate, authentic, creative, approachable, and inspiring – should remain consistent. Regularly review content to ensure it aligns.

Social Perception

Talented Artist, High-Quality Art, Unique & Expressive, Engaging & Relatable (for an artist), Aesthetic Appeal

Copy Examples

• •Instagram Post (New Artwork): Dive into a world of color! 🎨 Just finished this piece, 'Cosmic Bloom,' and poured all my energy into these swirling textures and vibrant hues. It’s about finding the extraordinary in the everyday. Hope it brings a spark of wonder to your day! Available now - link in bio. #ConnorMcGinnArt #AbstractPainting #NewCollection #ArtForYourHome #CreativeEnergy
• •Email Newsletter Subject: New Art Drop! ✨ Get Lost in the Latest from My Studio... Email Body Snippet: Hello art lovers! I'm so excited to share my latest collection, born from recent explorations in color theory and inspired by the quiet power of nature. Each piece is a little piece of my heart, and I hope they resonate with yours. Come see what's new...
• •Product Description (Website): This original painting, 'Oceanic Dreams,' is a journey into the depths of imagination. Layers of acrylics build a rich, textured surface that invites you to look closer and discover new details with every glance. Created with passion and the finest materials, it's ready to bring a statement of unique artistry and vibrant energy to your space.
• •Facebook Ad: Looking for art that speaks to you? ✨ Connor McGinn Studios offers original paintings and stunning prints bursting with color and emotion. Transform your home with a piece that's as unique as you are. Shop the collection: [Link] #ArtLovers #HomeDecor #OriginalArt #SupportArtists #ConnorMcGinnStudios
• •YouTube Video Description (Time-lapse): Watch 'Ephemeral Sky' come to life! ☁️ Join me in the studio for this satisfying time-lapse. I love getting lost in the process, letting the colors guide me. What does this piece make you feel? Let me know in the comments! If you're inspired, you can find prints of this and other works on my website. #ArtProcess #PaintingTimelapse #StudioVibes #AbstractArt #ConnorMcGinn