Tono de Marca

friendly, personal, humorous, and enthusiastic

Valores de Marca

• •Authenticity and Passion
• •Community
• •Humor and Fun
• •Personal Connection

Mejores Prácticas

• •Write Like You Talk: Embrace a conversational, first-person narrative. Use contractions, ask questions, and share personal anecdotes. This will maintain the friendly and approachable tone that is central to the brand.
• •Incorporate Humor and Puns: Continue to use lighthearted humor, especially puns related to cats and makeup. This is a key differentiator and a way to connect with the niche audience.
• •Tell a Story: Every product and post is an opportunity to tell a small story, whether it's the inspiration behind a design or a funny moment with a pet. This reinforces the personal, lifestyle-brand feel.
• •Emphasize Community: Use inclusive language ("we," "us," "our community"). Refer back to the "Makeup and Beauty Blog" community to remind customers of the brand's roots and make them feel like part of the group.
• •Stay True to the Niche: The brand's strength lies in its specific focus. All copy should resonate with the dual love of cats and makeup. This unwavering focus will ensure a consistent and authentic brand voice.

Percepción Social

The public perception of Connor Claire appears to be that of a fun, niche brand with a strong, personal touch. The connection to the established "Makeup and Beauty Blog" likely lends it credibility within the beauty community. The products, with their quirky and specific appeal, foster a loyal following of individuals who share the same passions. The brand is seen as approachable and genuine, a stark contrast to larger, more corporate beauty brands.

Ejemplos de Copy

• •For a new lipstick-themed t-shirt: "Bad days happen. Unruly hair happens. But lipstick? That’s a choice. And we choose to wear it. Boldly. To the grocery store. On a Tuesday. Because why not? Our new ‘Lipstick & a Prayer’ tee is for those of us who believe in the transformative power of a perfect pout. So soft, you'll want to live in it. So you, you’ll wonder how you lived without it."
• •For a cat-themed makeup bag: "Tired of your makeup brushes mingling with the cat hair at the bottom of your purse? We get it. The struggle is real. Introducing the ‘Cat-titude’ makeup pouch, the purr-fect solution to keep your essentials organized and fur-free. It’s big enough for your favorite palette and sassy enough to make a statement. Go on, treat your inner cat lady."
• •Instagram caption for a picture of a cat near makeup: "Our official product tester, Whiskers, has approved this new shade of eyeshadow. His rigorous testing process involved sniffing it, attempting to bat it off the table, and ultimately, taking a nap beside it. If that’s not a 5-star review, we don’t know what is. #ConnorClaire #MakeupAndCats"
• •Email newsletter subject line: "Warning: May cause spontaneous purring." (Body of email would feature new cat-themed products).
• •Website banner for a holiday sale: "Sleigh, queen. (And treat your feline friend). Our holiday collection is here! Find the purr-fect gifts for the makeup-loving, cat-adoring person in your life (especially if that person is you). Free shipping on all sleigh-ds. (Sorry, we had to)."