Brand Tone

Authentic & Traditional, Passionate & Knowledgeable, Customer-Focused & Friendly, Quality-Driven & Proud, Community-Oriented

Brand Values

• •Heritage & Tradition
• •Quality Craftsmanship
• •Western Lifestyle Embodiment
• •Customer Satisfaction & Personal Service
• •Integrity & Fair Dealing
• •Innovation (Rooted in Tradition)

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the brand's long history (since 1912) and the hand-crafted nature of the products, particularly the saddles. Use terms like 'legacy,' 'tradition,' 'artisan,' and 'meticulous.'
• •Speak the Language of the Western Lifestyle: Use terminology and imagery that resonate with ranchers, rodeo competitors, and horse enthusiasts. Show an understanding of their needs and values.
• •Highlight Quality Materials and Durability: Specifically mention premium materials like Herman Oak leather and focus on the longevity and reliability of the products. This reinforces the value proposition.
• •Maintain a Personal and Approachable Voice: Reflect the 'good neighbor' and 'personal service' ethos. Even when discussing high-quality products, the tone should feel welcoming and grounded, reflecting the owners' direct involvement and passion.
• •Show, Don't Just Tell, Your Connection to the Community: Feature customer stories, highlight involvement in rodeo events (especially youth events), and share content that celebrates the Western way of life. This authenticates the brand's claims of being 'all about the Western Lifestyle.'

Social Perception

Reputable & Trusted, High-Quality Products, Authentically Western, Knowledgeable & Experienced, Respected Niche Player

Copy Examples

• •Built by Tradition. Ready for Your Ride. Since 1912, Connolly Saddlery has crafted gear that stands up to the demands of the Western lifestyle. Our hand-made saddles aren't just equipment; they're a legacy. Experience the difference heritage makes.
• •More Than Leather. It's a Century of Craftsmanship. Every Connolly saddle is a testament to generations of expertise. We use only the finest Herman Oak leather, meticulously hand-crafted to provide unparalleled fit, comfort, and durability for you and your horse. Ride with history.
• •For the Rodeo Arena. For the Open Range. For Life. From the intensity of competition to the quiet dedication of ranch work, Connolly Saddlery understands your world. We live it too. That's why we build saddles and tack that work as hard as you do.
• •The West Wasn't Won Overnight. Neither is a Connolly Saddle Made. True quality takes time. Our skilled artisans pour their expertise into every stitch, every tool mark. Investing in a Connolly means investing in lasting performance and a piece of genuine Western heritage.
• •Dave & Barb Wagner Invite You: Experience the Connolly Standard. As lifelong members of the ranching and rodeo community, we're passionate about providing gear that truly serves the horseman. Visit Connolly Saddlery – where personal service and quality products have been our tradition for over 100 years.