Brand Tone

Passionate, artistic, and knowledgeable, approaching both seasoned collectors and newcomers with an authoritative yet approachable voice. The language respects the artistry behind the products, positioning them as valuable pieces and fostering a sense of community and local pride.

Brand Values

• •Quality and Craftsmanship
• •Artistic Appreciation
• •Community Focus
• •Customer Education and Service
• •Authenticity

Best Practices

• •Prioritize "Artist" and "Craftsmanship": Always highlight the creator behind the work. Use terms like "artist," "creator," "handmade," and "hand-selected" to reinforce the value of the products.
• •Use an Educational Tone: Share information about different glass-blowing techniques, artists' backgrounds, or what makes a piece high-quality. This builds trust and positions the brand as an expert.
• •Emphasize "American-Made" and "Quality": This is a key differentiator. Consistently mention the commitment to non-imported, high-quality glass in product descriptions, social media, and marketing materials.
• •Speak to a "Connoisseur" Mindset: Use language that appeals to someone who appreciates fine details and quality over quantity. Words like "curated," "collection," "discerning," "authentic," and "masterpiece" align with the brand name.
• •Maintain a Community-Centric Voice: Acknowledge the local San Marcos community and the connection to Texas State University when appropriate. This fosters loyalty and reinforces the brand's local roots.

Social Perception

Connoisseur Smoke Shop is perceived as a premier, trustworthy, and high-end smoke shop, recognized as experts in their field with a curated collection of unique glass art. They have a positive reputation within their local community, seen as a reliable source for quality products, complemented by friendly and educational staff.

Copy Examples

• •Art you can feel. This latest creation from @ArtistName is a testament to true craftsmanship. Featuring [specific detail], it's more than a piece; it's a statement. Available now in-store and online for the discerning collector. #GlassArt #AmericanMadeGlass #Connoisseur
• •Founded in 2017, Connoisseur Smoke Shop was born from a passion for the art of glass. We believe in the beauty of American-made craftsmanship, which is why every piece on our shelves is hand-selected from the nation's most talented artists. We're more than a shop; we're a gallery for functional art and a hub for a community that appreciates quality. Welcome to the connoisseur's choice.
• •Subject: The Art of Smoke: New Arrivals & Artist Spotlight This week, we're celebrating the incredible work of [Artist Name]. Discover the intricate details and vibrant colors that make their pieces so sought-after. As part of the Connoisseur family, you get the first look at our newest curated collection. Explore the art, find your next masterpiece.
• •Elevate your collection. Connoisseur Smoke Shop, voted 'Best Smoke Shop' in San Marcos, is your home for authentic, American-made glass art. From local Texas artists to national legends, find pieces that last. Visit us on N. LBJ Dr. and see the difference quality makes.
• •What makes a piece a 'connoisseur' piece? For us, it's the story, the artist, and the unparalleled quality. We're proud to carry only non-imported, American-made glass. #SupportLocalArt #GlassPorn