Brand Tone

Elegant, sophisticated, and evocative. Personal & Passionate. Story-driven. Luxurious yet Accessible. Nature-inspired & Exotic. Sensory & Emotive.

Brand Values

• •Heritage & Family
• •Quality & Efficacy
• •Natural Ingredients & Sustainability
• •Luxury & Elegance
• •The Power of Scent & Memory
• •Discovery & Storytelling
• •British Identity

Best Practices

• •Embrace Storytelling: Weave narratives around the ingredients, their origins, Amanda's heritage, and the emotions the scents evoke. Every product has a story waiting to be told.
• •Use Evocative & Sensory Language: Appeal to sight, smell, and touch. Describe textures, the nuances of fragrances (top, heart, base notes), and the feeling of the products on the skin. Use words like "elegant," "luxurious," "soothing," "radiant," "exotic," "heavenly."
• •Maintain an Elegant & Sophisticated Voice: Avoid overly casual slang or overly technical jargon. The language should feel refined, polished, and aspirational, yet warm and inviting.
• •Highlight Heritage & Authenticity: Regularly reference the brand's British roots, the family legacy in sourcing ingredients, and the genuine passion behind the creations. This builds trust and distinguishes the brand.
• •Focus on Benefits Beyond the Product: Connect the fragrances and skincare to well-being, memory, escape, and moments of self-care and indulgence. It’s not just a lotion; it’s a ritual. It’s not just a perfume; it’s a signature.

Social Perception

A luxury niche brand, known for high-quality, unique fragrances and skincare. Offering beautiful and distinctive scents. High quality and effective. Connected to nature and exotic ingredients. Trustworthy due to heritage. A brand that evokes a sense of travel and escape.

Copy Examples

• •Headline: Discover Your Signature Story. Body: Each Connock London fragrance is a journey, a memory captured in scent. From the volcanic shores of Hawaii with our iconic Kukui Oil to the lush depths of the Amazon, explore a world of rare botanicals and timeless elegance. What story will you tell?
• •Social Media Post (Image: Kukui Oil Eau de Parfum with Hawaiian flowers): Caption: Transport yourself to paradise. Our signature Kukui Eau de Parfum, born from Hawaiian tradition, blends exotic white florals with a whisper of warm amber. It’s more than a fragrance; it’s an escape. #ConnockLondon #KukuiOil #LuxuryFragrance #ScentOfHawaii
• •Product Description (for a new Bath Oil): Teaser: Unveil Radiance. Cocoon Your Senses. Body: Immerse yourself in the velvety embrace of our [New Ingredient] Bath & Body Oil. Inspired by ancient rituals from [Place of Origin], this precious elixir melds the nourishing power of [Key Ingredient 1] with the soothing essence of [Key Ingredient 2]. Skin is left silken, senses calmed, and your spirit gently restored. Indulge in a moment of pure Connock luxury.
• •Email Subject Line: A Legacy of Scent, A Gift for You. Body Snippet: Inspired by a lifetime of discovering the world's most precious ingredients, Amanda Connock invites you to experience the art of fine fragrance. For a limited time, receive a complimentary travel-sized [Product] with your next olfactory journey.
• •Brand Story Snippet (About Us Page): It began with a passion for nature's hidden treasures. Passed down through generations, our family's dedication to sourcing the world's most unique and effective botanicals is the heart of Connock London. We believe that true luxury lies in the story of an ingredient, the soul of a place, and the beauty of a scent that lingers like a cherished memory.