Brand Tone

Scientific and Reassuring

Brand Values

• •Healing and Wellbeing
• •Scientific Innovation
• •Versatility and Care
• •Trust and Safety

Best Practices

• •Prioritize "Scientific & Reassuring" Language: Always use terms that convey safety and efficacy. Words like "proven," "targeted," "stimulates," "regenerates," and "non-invasive" should be staples in your copy.
• •Focus on the Outcome, Not Just the Feature: Instead of just saying "Uses 660nm red light," explain the benefit: "Uses 660nm red light to reduce inflammation and promote skin-deep healing."
• •Maintain a Unified Voice Across Platforms: The professional and informative tone used on the website should be adapted for social media. Avoid overly casual slang or humor that could undermine the brand's scientific credibility.
• •Use Testimonials to Build Trust: Share stories and quotes from real users, particularly from the equestrian and canine communities. This social proof is more powerful than any marketing claim and reinforces the brand's value of healing.
• •Educate Your Audience: Create content that explains the "how" and "why" behind light therapy. Short videos, blog posts, or carousels detailing how different wavelengths work can position the brand as a knowledgeable leader and build a more informed customer base.

Social Perception

The brand is perceived positively within its niche, especially among horse and dog owners seeking non-pharmaceutical solutions. Users report noticeable improvements, ease of use, and effectiveness, despite the investment. The brand is highly rated for value, quality, and service.

Copy Examples

• •Give them the gift of faster recovery. Our clinically-inspired light therapy pads help reduce inflammation and accelerate healing in horses and dogs. Non-invasive, painless, and effective. Discover Connee-Therapy.
• •From post-training soreness to chronic joint pain, see how red light therapy can make a difference. ✨ Our therapy pads deliver targeted wavelengths to stimulate cellular regeneration, helping your equine partner feel their best. #ConneeTherapy #EquineWellness #LightTherapy #HorseHealth
• •The Connee-Therapy Pro-Series pad utilizes a proven combination of 660nm red and 850nm near-infrared light to penetrate deep into tissue. This process enhances blood flow and stimulates the body's natural healing mechanisms, providing effective relief from tension, injuries, and wear and tear.
• •Is your dog showing signs of stiffness? Here’s how light therapy can help.
• •'After just a few sessions with the Connee pad, my horse was noticeably less reactive around his sore back. It's now an essential part of our wellness routine.' – Satisfied Rider.