Brand Tone

Helpful & Supportive, Community-Oriented, Reliable & Trustworthy, Approachable & Friendly, Empowering

Brand Values

• •Accessibility
• •Affordability
• •Reliability
• •Customer Focus/Support
• •Community Empowerment
• •Transparency

Best Practices

• •Prioritize Helpfulness & Clarity: Always aim to provide clear, easy-to-understand information, especially when explaining programs like Lifeline or technical aspects of the service. Avoid jargon where possible or explain it simply. The tone should be consistently supportive.
• •Emphasize Reliability and Freedom: For the target audience (RVers, rural users), reliability is paramount. Copy should reassure them of the service's dependability and the freedom it enables.
• •Maintain an Approachable, Human Touch: Even in technical explanations, use a friendly and accessible voice. Referencing dedicated support (like "Tyler" or a general helpful team) can reinforce this. Use "you" and "we" to create a direct connection.
• •Be Transparent and Trustworthy: Clearly state what ConnecTen offers, including any terms related to plans or programs like Lifeline. Honesty builds trust, which is crucial for a utility service.
• •Focus on Community and Empowerment: Weave in the mission of connecting communities and empowering individuals through internet access. This adds a layer of purpose beyond just being an ISP and resonates with the value of bridging the digital divide.

Social Perception

Positive for Target Niches, Good Customer Service, Reliable Product, Provider of Essential Services, Game-changer

Copy Examples

• •Headline: Stay Connected, Wherever the Road Takes You. Body: Don't let spotty internet tie you down. ConnecTen delivers reliable, high-speed internet for RVers, digital nomads, and rural homes. Explore our flexible plans and experience the freedom of consistent connectivity. Call to Action: Find Your Perfect Plan Today!
• •Headline: Affordable Internet You Can Count On. Body: Access to dependable internet shouldn't break the bank. ConnecTen offers robust connectivity solutions and helps eligible households apply for the federal Lifeline program to reduce their monthly bills. Call to Action: See if You Qualify for Lifeline & Save!
• •Headline: Remote Work? Rural Living? We Get You Connected. Body: Power your remote office or stay connected from your countryside haven with ConnecTen. Our multi-carrier network and high-performance routers are built for those beyond the reach of traditional providers. Excellent customer support ready to assist! Call to Action: Discover Internet Built for Your Lifestyle.
• •Headline: No More Data Caps. No More Hidden Fees. Just Reliable Internet. Body: Tired of surprise charges and restrictive data limits? ConnecTen believes in transparent pricing and truly unlimited data plans. Connect your world with confidence and clarity. Call to Action: Explore Our Unlimited Plans!
• •Headline: Bridging the Digital Divide, One Connection at a Time. Body: At ConnecTen, we're passionate about ensuring everyone has access to the opportunities the digital world offers. We're committed to connecting communities and providing dependable internet solutions. Ask us about the Lifeline program. Call to Action: Learn About Our Mission & Get Connected.