Brand Tone

Artisanal, Knowledgeable, Trustworthy, Friendly, Slightly Vintage/Traditional (for beard products)

Brand Values

• •Quality & Purity: This is paramount, evident in their meticulous, handcrafted process, use of whole-plant ingredients, ancient techniques, and multiple filtrations to ensure "the purest and finest available" oil. "The quality of our product is paramount to our business."
• •Natural Healing & Wellness: The core goal is to provide alternative medicine for various ailments, healing the body naturally without relying on industrially produced pharmaceuticals. They focus on the "WHOLE benefit of hemps and CBD."
• •Craftsmanship & Expertise: They take pride in being "oil experts" and in their unique, labor-intensive production methods. "Each individual bottle requires a special dedicated effort, intelligence, creativity and patience unparalleled in oil making today."
• •Customer Care & Education: They strive to be informative and helpful, ensuring customers understand their products.
• •Local & Handmade: Emphasizing products are "custom and locally made" and "handcrafted in small batches."

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use words like "handcrafted," "handmade," "small-batch," "meticulously created," and "artisanal" to reinforce the care and quality put into each product. This distinguishes the brand from mass-produced alternatives.
• •Educate with Authority and Passion: Share knowledge about ingredients, processes (like the "Ancient Greek oil pressing method" or "proprietary decarboxylation"), and benefits in an informative yet passionate way. Position the brand as trusted "oil experts."
• •Maintain Transparency and Honesty: Clearly communicate the natural, whole-plant approach, the absence of GMOs or unnatural ingredients, and the availability of lab tests. This builds trust, a key element of their current perception.
• •Use a Friendly, Approachable, and slightly folksy Voice: Especially when referencing the local store or direct customer interaction, adopt a warm, welcoming tone. Reflect the "nice and informative" nature of the owners as highlighted in reviews. Phrases like "folks," "we believe," "from our hands to yours" can work well.
• •Highlight the "Why": Connect product features to the core brand value of natural healing and wellness. Explain *why* the handcrafted, whole-plant approach is better for the customer's health and well-being, rather than just stating it as a feature.

Social Perception

Highly Positive: Customers overwhelmingly perceive Conklin & Chemist as a trustworthy source of high-quality, effective natural CBD products. Knowledgeable & Caring Experts: The owners and staff are seen as genuinely knowledgeable and invested in helping customers find the right solutions for their wellness needs. Effective Relief: Many testimonials focus on the tangible benefits received from the products, particularly for pain relief in humans and improved well-being in pets. Artisanal & Different: Customers appreciate that the products are made in-house with care, distinguishing them from mass-produced alternatives. The brand is seen as a local gem for those in the Mesa, AZ area.

Copy Examples

• •Headline: Rediscover Wellness, Naturally. Our Master Oils are handcrafted from the whole hemp plant, just as nature intended. Body: At Conklin & Chemist, we're not just oil makers; we're oil experts. Since 2012, we've poured our passion into an ancient Greek pressing method, ensuring every bottle captures the purest, full-spectrum essence of hemp. Experience the Conklin & Chemist difference.
• •Headline: Your Beard Deserves the Best. So Does Your Skin. Body: Introducing the Handsome Man collection by Conklin & Chemist. Our beard oils and balms are handcrafted with the same meticulous care as our renowned wellness oils. Natural ingredients, no harsh chemicals – just pure, artisanal grooming for the discerning gentleman.
• •Headline: Feel the Difference Quality Makes. From Our Hands to Yours. Body: Tired of mystery ingredients? We believe in transparency and the power of nature. Our CBD oils are made in small batches, rigorously filtered, and third-party lab tested. Know what you're putting in your body. Trust Conklin & Chemist.
• •Headline: Meet the Makers Who Care. Your Local Wellness Artisans. Body: Pop into our Mesa store or visit us online! At Conklin & Chemist, we’re more than a brand; we’re your neighbors, dedicated to crafting the finest natural oils to support your well-being. Have questions? We’re always here to help.
• •Headline: Generations of Knowledge, Bottled for You. (Focus on "Ancient Greek oil pressing method") Body: We honor tradition by using time-tested methods to create our potent Master Oils. Combined with modern expertise, our handcrafted approach ensures you receive all the natural benefits of the hemp plant. It’s not just CBD; it’s a legacy of wellness.