Brand Tone

Expert/Knowledgeable, Friendly/Welcoming/Personal, Authentic/Passionate, Practical/Down-to-Earth, Community-Focused

Brand Values

• •Customer First/Service
• •Expertise & Knowledge Sharing
• •Quality & Reliability
• •Passion for Hunting & Outdoors
• •Involving the Next Generation
• •Family & Community

Best Practices

• •Speak from Experience: Always frame advice, product descriptions, and content through the lens of personal, hands-on experience in hunting. Use "we" and share anecdotes or insights that demonstrate genuine use and knowledge.
• •Prioritize Helpfulness Over Hard Selling: The copy should aim to solve a customer's problem or answer their question first. The sale will follow if the customer trusts the expertise and genuine desire to help.
• •Maintain a Friendly, Approachable, and Personal Voice: Write as if you're talking to a fellow hunter. Use straightforward language, and don't be afraid to inject personality (like Bruce's "humorous personality"). Address customers directly and personally when possible.
• •Emphasize Community and Passion: Reinforce the idea of a "hunting family." Share the passion for the sport and for getting others involved, especially the next generation.
• •Be Authentic and Down-to-Earth: Avoid overly corporate or jargon-filled language. Keep the information practical, honest, and focused on the real-world application of the products in the field. If you test it, say so. If it's a customer favorite for a specific reason, share that.

Social Perception

Trusted Source of Expertise, Reliable & Good Customer Service, Fair Pricing & Good Deals, Go-To for Specialized Gear, Approachable & Friendly

Copy Examples

• •Headline: Gear Up with Those Who Know the Woods. Body: At Conkey's Outdoors, we don't just sell hunting supplies – we live the hunt. Decades of experience, field-tested products, and a passion for the outdoors mean you get more than just gear; you get a partner in your pursuit. Stop by or call, let's talk hunting. Call to Action: Shop Expert-Backed Gear.
• •Headline: Your Hounds Deserve the Best. So Do You. Body: From Garmin tracking to the toughest kennels, Conkey's Hound Supply is built on a lifetime of working with sporting dogs. We use what we sell, so you know it’s ready for whatever the trail throws at you. Call to Action: Explore Hound Supplies.
• •Headline: More Than a Store, We're Your Hunting Family. Body: Bruce Conkey started this to share his love for the hunt. That passion still drives us. When you call Conkey's, you're talking to a fellow hunter ready to help you find exactly what you need, no fuss, just honest advice. Call to Action: Join the Conkey's Community.
• •Headline: Field-Tested. Hunter-Approved. That's the Conkey's Promise. Body: Why trust our gear? Because it’s been through the mud, the rain, and the thrill of the hunt with us. We only stock products we believe in, tested by our own team of avid outdoorsmen and women. Call to Action: Discover Proven Hunting Gear.
• •Headline: Got Questions? We’ve Got Answers (and Gear!). Body: Navigating tracking systems? Need the right light for your next coon hunt? Our team at Conkey's Outdoors has the hands-on experience to guide you. We’re here to help you make the smart choice, not just a sale. Call to Action: Talk to a Hunting Pro Today.