Brand Tone

Authentic & Raw, Confident & Bold, Premium & High-Quality, Resilient & Transformative, Edgy & Unconventional

Brand Values

• •Authenticity
• •Craftsmanship & Quality
• •Resilience & Redemption
• •Exclusivity & Luxury
• •Individuality & Self-Expression
• •Continuous Learning & Development

Best Practices

• •Embrace the Duality: Consistently balance the "raw/authentic/prison art" origin with the "luxury/premium/high-quality" execution. Don't shy away from the story, but always elevate it with professionalism and a focus on quality.
• •Storytelling is Key: Weave Jon Broyles' unique journey and the "prison to penthouse" concept into the narrative. This is a powerful differentiator.
• •Use Confident & Bold Language: Reflect the brand's unique positioning with strong, assertive, and unapologetic wording. Avoid generic tattoo clichés.
• •Highlight Quality and Craftsmanship: Emphasize the 25 years of experience, skill in diverse styles, use of premium products, and commitment to client satisfaction and aftercare.
• •Maintain an Exclusive and Elevated Feel: Even when discussing the rawness of the art's origins, the language should always point towards a high-end, bespoke experience. Focus on terms like "custom," "artistry," "precision," "experience," and "legacy."

Social Perception

Intrigue and Uniqueness, High-End Service, Artistic Skill, Trustworthiness

Copy Examples

• •Headline: From Grit to Gold: Experience the Raw Elegance of CON INK TATTOOS. Body: Jon "Powder" Broyles honed his craft in the crucible of federal prison. Now, he brings that untamed artistry to a luxury tattoo experience unlike any other. This isn't just ink; it's a story. Your story. Forged in authenticity, finished in luxury. Book your consultation.
• •Headline: Wear Your History. Define Your Future. CON INK: Luxury, Redefined. Body: Every tattoo tells a tale. At CON INK TATTOOS, we translate your journey into breathtaking art with an edge. Born from an undeniable past, crafted for a discerning present. This is where raw talent meets refined luxury.
• •Headline: Beyond the Needle: The CON INK Experience. Body: More than a tattoo studio, CON INK is a testament to transformation. Discover the art of Jon "Powder" Broyles, a 25-year veteran artist who turned confinement into a canvas for extraordinary skill. Authentic. Uncompromising. Luxurious.
• •Headline: Notorious Artistry. Elevated for You. Body: CON INK TATTOOS merges the undeniable authenticity of prison-born art with the precision and care of a luxury studio. For those who demand more than just a tattoo – they demand a statement.
• •Headline: The Mark of Resilience. Inked with Precision. Body: Your skin is a canvas for your life's narrative. At CON INK, we honor that with unparalleled artistry rooted in a story of survival and mastery. Experience America's first luxury prison tattoo brand.