Brand Tone

Authoritative, Aspirational, Engaging

Brand Values

• •Excellence & Quality
• •Tradition & Innovation
• •Professionalism & Career Focus
• •Passion
• •Sustainability & Responsibility
• •Community & Inclusivity

Best Practices

• •Balance Authority with Aspiration: While showcasing expertise and tradition, always weave in the transformative potential for the student – their future success and passion realized.
• •Emphasize "Italian Tradition, International Vision": Consistently integrate this core message to highlight both the rich heritage and the forward-looking, global approach of the institute.
• •Spotlight Success & Practical Outcomes: Use testimonials, alumni stories, and emphasize job placement and marketable skills to reinforce the value and career focus of the programs.
• •Adapt to the Platform, Maintain Core Identity: While TikTok copy will be more informal than a LinkedIn post, the underlying values of excellence, passion, and professionalism should still resonate. The recent rebranding aimed for a more colloquial and direct language for younger audiences while retaining a serious and authoritative core.
• •Visually Reinforce the Message: Ensure that imagery and video content align with the copy's tone – professional, high-quality, dynamic, and showcasing both the learning process and the aspirational outcomes.

Social Perception

Prestigious & Reputable, Career Launchpad, Modern & Forward-Thinking, International Hub

Copy Examples

• •Headline: Forge Your Culinary Future in Milan. Body: For over 20 years, ConGusto Institute has been the crucible where passion meets profession. Our world-class chef instructors and industry-leading programs are your first step to a distinguished career. Discover your potential.
• •Headline: Taste Success. Master the Art. Body: From foundational techniques to innovative gastronomy, ConGusto offers more than courses – we offer a transformative journey. Join a legacy of culinary excellence. Enroll in our upcoming Professional Chef Program.
• •Headline: Milan's Heart of Culinary Innovation Beats Here. (IG/FB Ad) Body: Ready to turn your love for food into a thriving career? 🧑‍🍳 ConGusto Institute blends Italian tradition with a global vision. Explore our courses and state-of-the-art campus. #ConGustoMilan #CulinaryArts #FutureChefs
• •Headline: Don't Just Learn to Cook. Become a Culinary Leader. Body: Our Multi-Specialist Master's program is designed for those who dream bigger. Gain the 360° skills to manage, innovate, and lead in the dynamic world of gastronomy. Your journey starts at ConGusto.
• •Headline: Your Passion. Our Expertise. A World of Opportunity. (TikTok/Short Video Concept) Visuals: Quick cuts of students cooking, plating, chefs instructing, vibrant campus life. Voiceover/Text: "Dreaming of a chef's life? 🔥 At ConGusto, we give you the skills, the connections, and the inspiration. Located in Milan, training the best for over 20 years. What are you waiting for? Link in bio! #ConGustoInstitute #CulinarySchool #MilanFood"