Brand Tone

Authoritative, Aspirational, Engaging, Supportive

Brand Values

• •Excellence and Quality
• •Professionalism and Career Focus
• •Tradition and Innovation
• •Passion
• •Sustainability
• •Community and Inclusivity
• •Growth and Evolution

Best Practices

• •Always Lead with Authority and Expertise: Ground your claims in the institute's 20+ years of experience, accreditations, and the caliber of your instructors. Use confident and knowledgeable language.
• •Infuse Passion and Aspiration: Connect with the emotional drive behind culinary pursuits. Use evocative language that speaks to dreams, creativity, and the love of food. Highlight success stories and the transformative power of culinary education.
• •Maintain a Professional yet Accessible Voice: While showcasing expertise, ensure the language is clear, engaging, and (especially for broader audiences or younger demographics) approachable and direct, as per the recent rebranding. Avoid overly academic or exclusive jargon where possible.
• •Emphasize Practical Outcomes and Career Relevance: Consistently link learning to tangible skills and career opportunities. Highlight job placement rates, industry connections, and the practical nature of the training.
• •Showcase a Blend of Tradition and Modernity: Reflect the institute’s respect for Italian culinary heritage while also highlighting its innovative approaches, modern facilities, and international outlook. This appeals to a broader range of culinary interests.

Social Perception

Reputable and Established Leader, Provider of High-Quality, Practical Education, Gateway to a Culinary Career, Modern and Forward-Thinking, Inspiring for Passionate Food Lovers

Copy Examples

• •Headline: Forge Your Future in Culinary Arts. At ConGusto Institute, Passion Meets Profession. Body: For over 20 years, ConGusto Institute Milan has been the launchpad for culinary careers. Learn from world-class chefs, master Italian tradition and innovative techniques in our state-of-the-art campus. Your journey to culinary excellence starts here. Explore our professional courses. Call to Action: Discover Your Course
• •Headline: Taste Tradition, Embrace Innovation. The Authentic Italian Culinary Experience Awaits. Body: Immerse yourself in the heart of Italian gastronomy. Our courses, led by renowned masters, blend timeless recipes with cutting-edge culinary practices. From perfecting pasta to crafting avant-garde pastries, find your flavor at ConGusto. Now welcoming international students. Call to Action: Learn More & Apply
• •Headline: More Than a School, It's a Culinary Community. Body: Join a vibrant network of aspiring chefs and industry leaders at ConGusto Institute. Our supportive environment, hands-on training, and direct industry connections ensure you’re not just learning – you’re preparing for success. Over 90% job placement. Call to Action: Become a ConGusto Chef
• •Headline: Turning Passion into a Profession: Your Culinary Dream, Our Expertise. Body: Ready to transform your love for food into a thriving career? ConGusto Institute offers high-level training for chefs, pastry artists, and bakers. With a modern campus in Milan and a focus on real-world skills, we empower your talent. Call to Action: Explore Professional Programs
• •Headline (for amateur courses): Unleash Your Inner Chef. Fun, Hands-On Cooking Classes in Milan. Body: Whether you're a beginner or a seasoned home cook, ConGusto Institute offers engaging courses to elevate your skills. Discover new recipes, master techniques, and enjoy the art of Italian cooking in a friendly, inspiring atmosphere. Call to Action: Find Your Perfect Class