Brand Tone

Understanding, positive, informative, and practical.

Brand Values

• •Confidence
• •Comfort & Discretion
• •Innovation & Quality
• •Sustainability & Eco-Friendliness
• •Empowerment & Freedom
• •Normalizing & Destigmatizing

Best Practices

• •Focus on Empowerment: Frame messaging around the positive impact of the product – restoring confidence, freedom, and the ability to live fully.
• •Avoid overly medical or technical jargon where possible, but highlight the science-backed advantages.
• •Imagery should be tasteful and relatable.
• •Reassure users about the product's reliability and quality.
• •Highlight sustainability and eco-friendliness to appeal to environmentally conscious consumers.

Social Perception

The brand is perceived as trustworthy, effective, comfortable, discreet, life-changing, high-quality, stylish and eco-friendly.

Copy Examples

• •Regain your confidence and live life to the fullest with our discreet and comfortable leak-proof underwear.
• •Experience the freedom and security you deserve. Our innovative technology provides superior absorbency and leak protection.
• •Join the movement towards sustainable solutions. Our reusable underwear is an eco-friendly alternative to disposable pads and liners.
• •Finally, underwear that works as hard as you do. Designed for ultimate comfort, discretion, and unwavering protection.
• •Don't let leaks hold you back. Embrace every moment with confidence and peace of mind, thanks to our reliable and stylish designs.