Brand Tone

supportive, discreet, and innovative

Brand Values

• •Transformation and Dignity: Restore dignity and confidence to individuals experiencing bladder leakage or managing menstruation and breastfeeding.
• •Sustainability and Eco-consciousness: Emphasize providing environmentally friendly alternatives to single-use products.
• •Innovation and Performance: Focus on creating high-performing, leakproof, and comfortable products.
• •Quality and Comfort: Stress the use of high-quality materials and thoughtful design to ensure a 'normal underwear' feel.
• •Ethical Manufacturing: Ensure ethical behavior, waste minimization, and fair labor practices.
• •Breaking Stigmas: Aim to openly address and smash stigmas surrounding incontinence and menstruation.

Best Practices

• •Emphasize Empathy and Understanding: Always approach the topic with sensitivity, acknowledging the user's potential concerns and desire for dignity.
• •Highlight Discretion and Normalcy: Use language that reassures users the products look and feel like regular underwear, avoiding clinical or stigmatizing terms.
• •Showcase Innovation and Performance Benefits: Clearly explain the technological advantages (e.g., leakproof, absorbent, breathable, odor-resistant, PU-plastic-free) and how they translate to user benefits like confidence and comfort.
• •Promote Sustainability: Integrate messaging about the eco-friendly aspects of reusable products and the brand's commitment to the planet.
• •Maintain a Positive and Empowering Voice: Focus on how the products enable users to live fuller, more active, and worry-free lives, rather than dwelling on the problem itself.

Social Perception

The brand is perceived as offering fashionable alternatives to traditional incontinence and period products and is recognized for innovation, product quality, and eco-friendliness.

Copy Examples

• •Live confidently, without the worry. Our innovative absorbent underwear offers discreet protection and ultimate comfort, so you can embrace every moment.
• •Finally, a sustainable choice that doesn't compromise on performance. Experience the freedom of our reusable leakproof underwear – kind to you, kind to the planet.
• •Redefining personal care with award-winning technology. Feel secure and stylish with Confitex, because managing leaks shouldn't mean compromising on dignity or design.
• •More than just underwear, it's a fresh start. Our expertly designed absorbent briefs help you get back to living life on your terms, comfortably and discreetly.
• •Tired of bulky, unreliable solutions? Discover the difference patented textile innovation makes. Slim, absorbent, and designed for your life.