Brand Tone

celebratory, joyful, and exciting

Brand Values

• •Celebration of Life's Moments
• •Creating Joy and Excitement
• •Product Quality and Performance
• •Customer-Centricity

Best Practices

• •Create a "Word Bank": Develop a list of on-brand words (e.g., "celebrate," "joy," "unforgettable," "magic," "spectacular," "pop," "wow") and off-brand words (e.g., "formal," "corporate," "subtle") to guide all copy creation.
• •Lead with Emotion: Start copy with the feeling you want to evoke. Focus on the *result* of the product—the joy, the surprise, the perfect photo—before diving into the product's features.
• •Use User-Generated Content as Inspiration: Regularly feature and reference customer photos and testimonials in marketing materials. This not only provides social proof but also keeps the copy grounded in the authentic, celebratory experiences of real people.
• •Develop a Consistent Response Guide: For customer service interactions (especially addressing negative reviews), create templates that are helpful, empathetic, but still align with the brand's generally positive and solution-oriented tone.
• •Keep it Simple and Energetic: Use active voice, vibrant language, and short, punchy sentences. Emojis can be used appropriately on social media to enhance the joyful and celebratory feel. 🎉✨

Social Perception

largely positive, with customers frequently praising the effectiveness and "wow factor" of their products, especially the gender reveal cannons. Reviews often mention fast delivery and the ease of ordering. However, some negative feedback exists, primarily centered around customer service and shipping issues. Multiple reviews on different platforms mention a lack of communication regarding shipping delays or issues with delivery to P.O. boxes. There are also isolated incidents of product failures or unclear instructions. While most customers seem highly satisfied with the product itself, the negative reviews point to a potential weakness in communication and logistical clarity.

Copy Examples

• •The big moment! ✨ There's nothing like the pop of a cannon and a shower of color to announce your greatest adventure. Ready to create your own unforgettable reveal? Tap to shop our collection of Gender Reveal Cannons! #Confettified #GenderReveal #ItsAGirl #ItsABoy #Celebration
• •Make Your Grand Exit Unforgettable. From the "I do" to the final farewell, add a touch of magic with our biodegradable wedding confetti. Shop now for the perfect send-off.
• •🎉 Planning a party? Don't forget the POP! 15% off inside.
• •Your Party, Your Masterpiece. The DIY Balloon Garland Kit. Ever wanted to create those stunning balloon displays you see all over Pinterest? Now you can! Our all-in-one kit has everything you need to assemble a professional-looking balloon garland in under 90 minutes. No experience needed—just a little creativity and a reason to celebrate!
• •Get the Party Started with Confettified! Birthdays, graduations, or just because... every celebration deserves a little confetti. As Australia's favorite confetti and party supplier, we deliver the fun straight to your door. Fast shipping and products that go *BANG*! What are you celebrating next?