Brand Tone

Professional, Proud, and Community-Oriented

Brand Values

• •Quality & Durability
• •Local Craftsmanship
• •Customization & Guidance
• •Comfort & Relaxation
• •Service

Best Practices

• •Always Lead with Quality and Durability: Every piece of copy should, in some way, reinforce the core promise of a long-lasting, high-quality product. Use words like "crafted," "investment," "lifetime," "generations," and refer to the aluminum construction and warranties.
• •Incorporate "Fait au Québec" (Made in Quebec): This is a powerful differentiator. Ensure this message of local pride is present across all platforms, from social media hashtags to website footers, to resonate with the target audience's values.
• •Use a "Guide" Not a "Seller" Tone: Frame the conversation around helping and guiding customers ("Let us help you find...", "We'll guide you through..."). This builds trust and aligns with the brand's stated mission to accompany the customer from purchase to installation.
• •Balance Professionalism with Family Warmth: While the copy should be professional and confident, it should also reflect the brand's family-owned roots. Share stories about the team or the manufacturing process to create a personal connection.
• •Focus on the End Benefit: Relaxation and Memories: Sell the experience, not just the product. Use evocative language that paints a picture of serene moments, family gatherings, and lasting memories made possible by their comfortable and durable furniture.

Social Perception

The general perception among its customer base is highly positive, focusing on product excellence and longevity. They are seen as a reliable, high-quality local manufacturer. While a past incident generated some negative public discussion, it has not had a lasting impact on their core brand perception, which remains centered on their products. The brand's reputation is strongest through word-of-mouth and within its local market due to a limited digital footprint.

Copy Examples

• •Built for a Lifetime of Quebec Summers. Rain or shine, for generations to come. Our 100% aluminum swings aren't just built, they're crafted right here in St-Cyrille to stand the test of time. Invest in comfort that lasts. #ConfectionEmrick #FaitAuQuébec #DurableByDesign #OutdoorLiving
• •Your Patio, Your Rules, Your Perfect Swing. Don't settle for standard. From custom colors and fabrics to specific measurements for ultimate comfort, we guide you in creating the outdoor furniture you've always dreamed of. Let's build it together. [Link to Customization Page]
• •Proudly Quebecois. Proudly Made for You. When you choose Confection Emrick, you're choosing more than a swing. You're supporting a 30-year family tradition of local craftsmanship. Experience the difference quality makes. Visit our showroom today.
• •Relaxation, Delivered. Your perfect outdoor oasis is closer than you think. Not only will we craft your custom rocking chair, but we'll also deliver it fully assembled to your home. Your only job is to sit back and enjoy. #WhiteGloveService #HassleFree
• •From Our Family to Yours Since 1999. For over 30 years, the Senneville family has put passion into every piece of furniture we create. We believe in quality, comfort, and the joy of a quiet evening on the porch. That’s the legacy we build into every swing, and it's our promise to you.