Brand Tone

Artisanal & Craft-Oriented, Warm & Inviting, Authentic & Local, Appreciative of Beauty & Detail, Community-Focused (subtle)

Brand Values

• •Craftsmanship & Quality
• •Heritage & Tradition
• •Uniqueness & Individuality
• •Experience
• •Passion for Ceramics

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that highlight the skill, care, and human touch involved in creating the products. Avoid overly technical or mass-market language.
• •Tell the Story: Weave narratives about the "local wisdom," the family factory, and the unique glazing process into product descriptions, social media posts, and "About Us" sections to reinforce authenticity and heritage.
• •Use Warm and Evocative Language: Describe the products and the café experience using words that evoke feelings of comfort, beauty, and appreciation (e.g., "cozy," "unique character," "timeless elegance," "elevate your sipping experience").
• •Showcase Individuality: Regularly remind customers that each piece is unique due to the handcrafted nature and specific glazing techniques. This justifies the value and appeals to a desire for distinctive items.
• •Maintain Visual Consistency: Ensure that all visual content (website, social media, marketing materials) reflects the warm, earthy, and artisanal aesthetic of the brand. High-quality photography that captures the texture and detail of the ceramics is crucial.

Social Perception

Positive & Appreciative, Unique Destination, High-Quality Products, Relaxing & Inspiring Environment, Instagrammable

Copy Examples

• •Headline: Elevate Your Everyday. Discover Handcrafted Ceramics at Cone Number 9. Body: From our family factory, steeped in generations of local wisdom, each Cone Number 9 piece is a testament to artisanal craftsmanship. Our unique glazing, perfected over a decade, ensures no two items are exactly alike, bringing distinctive beauty to your daily rituals. Explore the collection.
• •Headline: More Than a Cafe, It's an Experience. Cone Number 9. Body: Sip your favorite brew from a handcrafted mug, surrounded by the warm glow of unique pottery. At Cone Number 9, we blend the love of ceramics with the comfort of a cozy café. Join us for a moment of peace, a creative workshop, or simply to find that perfect piece that speaks to you.
• •Headline: The Art of Fire: Why "Cone 9"? Body: Our name, Cone Number 9, signifies the precise temperature that transforms clay into enduring art. It's a commitment to quality, a nod to tradition, and the secret behind the vibrant, unique colors of our handcrafted ceramics. Own a piece of this meticulous process.
• •Headline: Uniquely Yours. Beautifully Handcrafted. Body: Tired of the mass-produced? At Cone Number 9, every cup, bowl, and plate tells a story of skilled hands and passionate hearts. Our artisanal ceramics bring a touch of timeless elegance and individual character to your home. Find your unique treasure today.
• •Headline: From Our Hands to Your Home: The Cone Number 9 Promise. Body: We believe in the beauty of imperfection and the enduring value of craftsmanship. Each ceramic piece is born from local Thai wisdom and our family's dedication to the art of pottery. Experience the difference that handcrafted quality makes in your daily life.