Brand Tone

Artistic & Sophisticated, Accessible & Joyful, Personal & Crafted, Minimalist & Contemporary

Brand Values

• •Artistic Integrity & Originality
• •Quality Craftsmanship
• •Accessibility of Art
• •Ethical Practices
• •Design Ideals
• •Joy & Connection

Best Practices

• •Emphasize Craftsmanship & Uniqueness: Consistently use terms like "hand-painted," "one-of-a-kind," "artist-crafted," "custom hardware" to reinforce the quality and individuality of the products.
• •Balance Sophistication with Accessibility: While highlighting design ideals and artistic merit, always include messaging about ease of acquisition ("attainable pricing," "free delivery," "simple installation") to make the art feel approachable.
• •Tell the Story: Weave in elements of the founder's background and the brand's commitment to ethical practices (local sourcing, minimal waste, fair wages) to build trust and a deeper connection.
• •Use Evocative & Descriptive Language: Employ words that appeal to aesthetic sensibilities – "modern," "geometric," "minimal," "elegant," "vibrant," "serene" – depending on the specific piece, to help potential customers visualize the art in their space.
• •Maintain Visual-Verbal Cohesion: Ensure that the language used in all communications mirrors the clean, modern, and artistic aesthetic presented on the website and social media platforms. Images should always align with the sophisticated yet welcoming tone of the copy.

Social Perception

Conejo & Co. is likely perceived as a boutique, artist-driven brand offering high-quality, unique decorative art pieces. Customers are probably individuals who appreciate modern design, handmade items, and are looking to invest in statement art pieces for their homes that are more accessible than traditional gallery art. The commitment to ethical practices likely resonates positively with conscious consumers. The brand probably appeals to those with an interest in interior design and creating aesthetically pleasing personal spaces. The name "Conejo & Co." might add a touch of warmth or subtle whimsy.

Copy Examples

• •At Conejo & Co., we believe art transforms a house into a home. Discover our hand-painted modern tapestries, crafted with passion in Los Angeles, and bring unique, attainable beauty to your walls.
• •Elevate your space with 'Ballena in Black.' This striking, hand-painted linen tapestry, accented with custom brass, embodies minimalist elegance. A one-of-a-kind statement, designed to inspire.
• •Art that feels like you. Our 'Ciervo in Gold' tapestry brings warmth and modern sophistication to any corner. Hand-painted, ethically made, and designed to simply hang and enjoy. #ConejoAndCo #ModernTapestry #HandmadeArt #InteriorDesign #ArtForYourHome
• •New Arrivals: Art That Tells Your Story | Conejo & Co.
• •Infuse your home with unique artistry. Conejo & Co. modern tapestries are hand-painted on linen with elegant brass hardware. Timeless design, ethically crafted. Click to explore the collection. #WallArt #HomeDecor #ModernDesign #HandmadeTapestry #ConejoAndCo