Brand Tone

Playful, Youthful, Informal, Innovative

Brand Values

• •Gourmandise/Indulgence
• •Quality
• •Innovation/Novelty
• •French Identity
• •Accessibility/Sharing

Best Practices

• •Embrace Playfulness: Use light-hearted language, humor (where appropriate), and emojis to maintain a fun and approachable tone.
• •Keep it Youthful and Trendy: Stay updated on current slang (relevant to the French context) and social media trends to connect with a younger audience. Use vibrant and energetic wording.
• •Focus on Indulgence and Pleasure: Use descriptive words that evoke taste, texture, and the joy of treating oneself. Highlight the "gourmand" aspect.
• •Be Authentic and Relatable: Speak directly to the audience in a conversational manner. Share the brand story and inspiration to build a connection.
• •Maintain Visual and Verbal Cohesion: Ensure that the copy style aligns with the brand's colorful, modern, and playful visual identity across all platforms.

Social Perception

Positive and Enthusiastic, Innovative and Clever, Desirable Snack

Copy Examples

• •Instagram Post: "Warning: May cause extreme happiness! 😉 Our Conees are here to make your snack time epic. Grab yours and taste the fun! #Conees #JustTheBestBite #SnackAttack"
• •TikTok Video Caption: "POV: You just discovered the best part of the ice cream cone is now a snack. 🤯 Yeah, we did that. #Conees #SnackGoals #ViralFood #MadeInFrance"
• •Website Banner: "Why wait for the end? Dive straight into deliciousness with Conees! The ultimate crunchy, chocolatey treat."
• •Promotional Email Subject: "Your Cravings Called... We Answered with Conees! 📞🍫"
• •Product Description Snippet: "Forget everything you thought you knew about snacking. Conees are the revolution your taste buds have been waiting for – pure, unadulterated joy in every bite. It's not just a snack, it's an experience!"