Brand Tone

Fun, Youthful, and Bold, characterized by informal, humorous, direct, and conversational language with internet culture references.

Brand Values

• •Passion and Innovation
• •Friendship and Authenticity
• •Quality
• •Simplicity and Pleasure

Best Practices

• •Continue using a conversational, youthful tone. Incorporate relevant slang and cultural references naturally to maintain a strong connection with your target audience.
• •Capture attention with humor and bold statements, but always have the product's quality attributes (Belgian chocolate, no palm oil) ready to back it up and justify its premium positioning.
• •Regularly weave the story of the brand's creation into your content. It’s a powerful tool for building authenticity and emotional connection.
• •Actively feature customer photos, videos, and reviews. This reinforces social proof and builds a community around the brand, making customers feel like they are part of the story.
• •Use declarative and confident language. Phrases like "The best part," "That's it," and "Your new obsession" create a perception of a brand that is proud and sure of its product's appeal.

Social Perception

Modern, trendy, and desirable snack brand, especially among younger consumers, seen as fun, 'Instagrammable', authentic, and a premium yet accessible treat that elevates the everyday snacking experience.

Copy Examples

• •Don't wait for the end. Start with the best part. Your snack game just peaked. Conee's are here to rescue you from boring breaks. 🚀 #StartWithTheBest
• •Warning: May cause extreme happiness. Our crispy, chocolate-filled mini cones are the snack you didn't know you were dreaming of. Grab a pack and find out what the hype is about.
• •The ultimate study buddy or the perfect player 2? Poll Options: 📚 Study Snack / 🎮 Game Fuel
• •Remember the best bite of an ice cream cone? That perfect, chocolate-filled tip? We took that moment, and put it in a bag. Conee's are crispy mini-cones filled with smooth Belgian chocolate, made for snacking anytime, anywhere. No mess, no melt, just pure, crunchy satisfaction. Welcome to your new obsession.
• •Subject: Your snack routine is about to get a serious upgrade. Body: Hey, Tired of the same old snacks? We were too. That's why we created Conee's. It's the grand finale of the ice cream cone, ready to enjoy whenever you want. Click here to bring the fun home—and trust us, your taste buds will thank you.