Brand Tone

Helpful & Supportive, Reliable & Trustworthy, Friendly & Accessible, Expert & Informative, Traveler-Centric & Empathetic, Solution-Oriented

Brand Values

• •Connectivity: Ensuring travelers stay connected "en todo momento y lugar" (at all times and in all places) is their core mission.
• •Customer Service Excellence: A strong emphasis is placed on providing responsive and helpful customer support.
• •Convenience & Simplicity: From purchase to activation, the process is designed to be easy for the traveler (e.g., instant eSIM activation via QR code).
• •Reliability: Providing a dependable internet connection through quality network partnerships is crucial.
• •Global Coverage: Offering a wide range of destinations so travelers can use their service almost anywhere.
• •Value for Money/Affordability: Positioned as a cost-effective alternative to traditional roaming.
• •Innovation: Embracing and offering modern solutions like eSIM technology.

Best Practices

• •Emphasize the Traveler's Perspective: Always write from a place of understanding the traveler's needs, joys, and pain points. Use empathetic language (e.g., "We know how frustrating it can be...").
• •Keep it Simple and Clear: Avoid overly technical jargon. Explain the benefits of eSIMs, coverage, and activation in a way that's easy for anyone to understand, focusing on convenience.
• •Highlight Support and Reliability: Consistently mention the availability and helpfulness of customer support, and the reliability of the connection, to build trust.
• •Use Action-Oriented and Positive Language: Encourage adventure and exploration with an optimistic tone. Use verbs that convey ease and empowerment (e.g., "explore," "discover," "share effortlessly," "travel freely").
• •Be Solution-Focused: Frame Conecty not just as a product, but as the solution to common travel connectivity problems (high costs, unreliable Wi-Fi, complex setups).

Social Perception

Generally Positive: Many customers report good experiences, particularly highlighting excellent customer service, ease of use, and reliable internet connectivity. Phrases like "muy recomendada" (highly recommended) and positive testimonials are common.

Copy Examples

• •Headline: Explore the World, Uninterrupted. Body: Say goodbye to roaming fees and hello to seamless connection with Conecty. Get your international eSIM instantly and share every moment, effortlessly. Travel connected, travel smart. CTA: Find Your Plan
• •Headline: Your Adventure Awaits. Your Connection is Guaranteed. Body: From the streets of Paris to the beaches of Thailand, Conecty keeps you online with reliable 4G/5G data in over 190 countries. We're travelers too, so we get it. That's why our support team is here for you 7 days a week. CTA: Explore Destinations
• •Headline: Lost in the Moment, Not Your Connection. Body: Navigating a new city? Sharing that perfect sunset? With Conecty, you’re always just a tap away. Easy QR code activation means you’re online the moment you land. No stress, just travel. CTA: Get Your eSIM Now
• •Headline: Tired of Wi-Fi Hunts & Roaming Nightmares? Body: We've been there. That's why Conecty offers simple, affordable international SIMs and eSIMs. Expert support, easy setup, and data that just works – so you can focus on your journey. CTA: How Conecty Works
• •Headline: Stay Connected Like a Local, Wherever You Roam. Body: Experience the freedom of hassle-free internet with Conecty. Our plans are designed for travelers, by travelers. Plus, with +250,000 happy customers, you know you're in good hands. CTA: See Customer Stories