Brand Tone

approachable, informative, and destigmatizing (shame-free), open and unprejudiced, playful and humorous, friendly and supportive, responsible and educational

Brand Values

• •Education & Information
• •Openness & Inclusivity (Shame-Free Environment)
• •Personalized Advice & Customer Focus
• •Quality & Variety
• •Community & Trust
• •Destigmatization of Sexuality
• •Engagement & Fun

Best Practices

• •Embrace 'Shame-Free' Language: Always use open, non-judgmental, and inclusive language. Avoid terms that could make people feel embarrassed or awkward. Focus on positive framing around sexual health and pleasure.
• •Prioritize Education & Information: Even in promotional copy, weave in educational snippets or a willingness to provide more information. Highlight the benefit of making informed choices.
• •Be Approachable and Friendly: Use a conversational style. Address the audience directly (e.g., 'you,' 'your'). Inject warmth and personality, making the brand feel like a trusted friend or advisor.
• •Balance Fun with Responsibility: While promoting pleasure and fun items, subtly reinforce the importance of safety, consent, and health. This reflects the brand's heritage and comprehensive approach.
• •Maintain Discretion and Trustworthiness: While being open, ensure the copy also conveys a sense of professionalism and discretion, reassuring customers about privacy and the quality of products/advice. This builds on their long-standing reputation.

Social Perception

long-standing, reputable, and knowledgeable institution in Zurich for sexual health and products, a place for education and open dialogue, a trustworthy and discreet source for sensitive products and advice, a safe and non-judgmental space

Copy Examples

• •Headline: Your Pleasure, Your Rules. Explore Freely. Body: At Condomeria, we believe everyone deserves to explore their sexuality safely and confidently. From the perfect fit to new sensations, find everything you need in a space free of judgment. Got questions? We’re here to help! #SexualWellness #Condomeria #SafeIsSexy
• •Headline: More Than Just Condoms. It's Your Comfort Zone. Body: Since 1989, we've been Zurich's trusted spot for open conversations and quality products for your intimate life. Whether you're curious, cautious, or adventurous, discover a world of pleasure, backed by friendly advice. #ShameFree #ExpertAdvice #ZurichLove
• •Headline: Let's Talk About Sex (Actually!). Body: Awkward questions? Not here! Condomeria is your go-to for straightforward, personal advice on everything from condoms to toys. We're all about making sexual health easy and, yes, even fun! #OpenDialogue #SexualHealthExperts #PlayResponsibly
• •Headline: Find Your Perfect Match. (And We Don't Just Mean People!) Body: The right condom or toy can make all the difference. With Zurich's largest selection and our expert, shame-free guidance, you're sure to find exactly what you're looking for. Your satisfaction is our priority. #VarietyAndQuality #PersonalizedExperience #CondomeriaCH
• •Headline: Good Vibes Only: Safe, Fun, and Informed. Body: Dive into a world of pleasure with Condomeria! We offer quality products and the know-how you need to enjoy every moment responsibly. Explore online or visit us in Zurich for a chat – we love helping you feel good! #PleasurePositive #InformedChoices #SafeSexIsGreatSex