Brand Tone

nurturing, artistic, and encouraging

Brand Values

• •Self-Expression and Freedom
• •Well-being and Therapy
• •Inclusivity and Non-Judgment
• •Creativity and Co-creation
• •Passion and Dedication

Best Practices

• •Prioritize "Feeling" Over "Technique": In all copy, focus on the emotional and mental benefits of dance (joy, release, confidence, therapy) rather than just the physical or technical aspects. Use words that evoke emotion.
• •Embrace the "Nurturing" Voice: Always use supportive, encouraging, and inclusive language. Phrases like "discover your rhythm," "express yourself," and "a safe space to create" reinforce the brand's core values.
• •Tell Student Stories: Continue to leverage testimonials as a primary marketing tool. Frame them as "journeys" or "stories" of personal growth to highlight the transformative impact of the school.
• •Be Consistently Artistic and Poetic: Use metaphors related to freedom, art, and expression. The phrase "The beauty of a movement is not measured by its perfection, but by the freedom to express it" is a perfect example of this tone and should inspire all future copy.
• •Maintain Simplicity and Warmth: Avoid corporate or overly formal language. The tone should feel like a personal invitation from a passionate teacher, maintaining the warmth and authenticity that clients praise.

Social Perception

Coïncidanse is perceived extremely positively by its community. The public perception, as reflected in extensive testimonials, is that of a highly recommended, high-quality dance school that offers a unique and beneficial experience. It is seen as a place that builds confidence, fosters creativity, and provides a therapeutic escape. The instructor, Giusi, is consistently praised as a talented, benevolent, and respectful teacher who successfully blends discipline with creative freedom. There are no negative reviews or mentions available online, indicating a strong and positive reputation within its local community.

Copy Examples

• •Find your freedom in movement. Our new Modern Jazz workshop is more than a class—it's a space to express, create, and reconnect with yourself. No judgment, only joy. Limited spots available. Link in bio to begin your journey.
• •Coïncidanse: Where Your Movement Tells Your Story. Dance Freely.
• •École de danse nomade | Le Locle 🇨🇭| Celebrating self-expression & well-being through movement. Your journey, your dance.
• •Tired of the routine? Dance it out. Coïncidanse offers a therapeutic escape through the art of movement. Feel better, move better.
• •Subject: Ready to dance without limits? | At Coïncidanse, we believe dance is for every body and every soul. It's not about perfect steps, but about joyful expression. Discover how our classes can bring balance and creativity into your life.