Brand Tone

Traditional & Trustworthy, Natural & Authentic, Caring & Inclusive, Effective & Result-Oriented, Approachable & Value-Driven

Brand Values

• •Heritage & Tradition
• •Natural Efficacy
• •Customer-Centricity (especially for Ethnic Skin)
• •Quality & Accessibility
• •Authenticity

Best Practices

• •Embrace Heritage: Consistently weave in the brand's long history and the generations of trust narrative. Mention its establishment in 1927 when appropriate.
• •Highlight Natural Ingredients: Always emphasize genuine Mother of Pearl or oyster shell powder and other natural components, explaining their benefits clearly.
• •Speak to Your Audience: Continue to acknowledge and address the specific skincare needs and cultural connection of the Hispanic/Latino community. Use inclusive language.
• •Focus on Tangible Benefits & Solutions: Clearly communicate how the products solve common skin concerns like dark spots, uneven tone, and scars, using words like brighten, clarify, even out, soothe, and restore.
• •Maintain Value Proposition: Reinforce that the products offer high quality and effective results at an accessible price point. Use phrases like affordable, value, and reasonably priced.

Social Perception

Effective for Hyperpigmentation & Scars, Trusted & Time-Tested, Good Value for Money, Natural Solution, Culturally Significant, Gentle (for many, but patch testing advised)

Copy Examples

• •Headline: Rediscover Your Radiance. Generations of Trust, Naturally. Body: For over 90 years, Concha Nacar™ de Perlop has harnessed the power of genuine Mother of Pearl to bring you skincare that brightens, soothes, and restores. Embrace a legacy of beauty.
• •Headline: The Secret's Out (It's Been Our Grandmothers' for Years!) Body: Unlock the timeless beauty of Mother of Pearl. Our cherished formulas gently exfoliate, even skin tone, and diminish the appearance of spots and scars – naturally.
• •Headline: Glow with Confidence. Skincare Crafted for You. Body: At Concha Nacar™ de Perlop, we celebrate your unique beauty. Our creams are lovingly formulated with natural ingredients to meet the specific needs of ethnic skin, delivering visible results you can trust.
• •Headline: Affordable Radiance. Powerful Results. Body: Experience the transformative benefits of genuine oyster shell without breaking the bank. Our effective, high-quality creams are designed for your daily glow.
• •Headline: More Than Just a Cream, It's a Tradition. Body: Join generations of women who trust Concha Nacar™ de Perlop for a clearer, brighter, and healthier-looking complexion. Naturally effective, lovingly made.